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othership.us

19 technologies
VerifiedVisit307.9K/mo$21M15219 Tech10 Leads
Deep Dive

Othership: The $21M Ritual Tech Stack

How a sauna and ice bath startup scaled to 300K monthly visits by productizing emotional regulation

Othership isn't selling wellness—they're selling a state change. At $21.3M revenue with 152 employees, they've transformed ancient thermal therapy into a tech-enabled ritual that commands 307,948 monthly visits without a single paid ad in their strategy.

$21.3M
annual revenue
307K
monthly visits
51%
direct traffic
43%
organic search

"They're not building gyms—they're building emotional infrastructure for a regulation-starved generation."

The Ritual-First User

Othership's traffic split reveals their secret: 51% direct, 43% organic. This isn't discovery marketing—this is habit formation. When 27,590 people search 'othership' monthly and another 7,220 hunt for 'othership nyc', you're not acquiring customers, you're building a congregation. Their users don't stumble in; they pilgrimage. The 3,470 monthly searches for 'othership williamsburg' alone suggest neighborhood-level density that traditional wellness chains spend millions to achieve.

The Anti-Gym Playbook

While competitors chase membership volume, Othership architects scarcity. Their 19-tech stack—built on Vite, GSAP, and Tailwind—powers an experience that feels more like booking a festival than a workout. The real moat? They've productized the 'drop-in' feeling their H1 promises: 'Otherwordly sauna and ice bath experiences for human beings to feel good now.' This isn't fitness—it's emotional regulation as a service, and the $21.3M revenue proves the market was starving for it.

The leadership team signals serious execution. With Emily Bent (Cofounder, Head Product + Brand Experience) and Myles Farmer (Co-Founder / Director Expansion) at the helm, supported by CFO Alanna Niskanen and operational leads like Christabel Polacco and Kelsea Knowles, Othership has built a machine that scales ritual. The absence of funding data suggests either bootstrapped discipline or strategic stealth—either way, they're profitable enough that investors aren't a story.

  • Traffic quality over quantity: 307K visits with 51% direct intent signals a brand that lives in users' routines, not their discovery feeds
  • Geographic clustering: Top keywords are hyper-local (Williamsburg, Yorkville, Flatiron), proving their 'expand slowly, dominate deeply' strategy
  • Tech as differentiator: 19 technologies including GSAP and Vite suggest they're building software, not just renting real estate
No social proof visible (Trustpilot N/A)
51% direct traffic proves product-market fit
No backlink data suggests SEO isn't their growth lever
152 employees at $21.3M revenue = $140K revenue per employee (high efficiency)
Undefined traffic countries indicate potential tracking gaps
Local keyword dominance shows defensible market capture

The Bottom Line: Ritual is the New Subscription

Othership proves that when you productize transformation instead of access, you get 300K monthly visits and $21M in revenue without a single investor update. The question isn't whether thermal therapy is a business—it's whether anyone else can build the emotional infrastructure to compete.

What tech stack does Othership use?

38 detected
Accessibility1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics19
T
TikTok Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
H
Hotjar
M
Microsoft Clarity
G
Google Tag Manager
A
Amazon CloudFront
T
TikTok Pixel
M
Microsoft Clarity
G
Google Analytics
G
Google DoubleClick
C
Cloudflare
J
jsDelivr
C
Cloudflare Insights
A
Analytics Service
L
LinkedIn Insight Tag
L
LinkedIn
B
Bing

How much traffic does Othership get?

Traffic & Engagement

307.9K
Monthly Visits
6.9
Pages/Visit
3:24
Avg. Duration
29%
Bounce Rate
Monthly Traffic Trend+30%
237.4K
Oct 2025
Oct
335.4K
Nov 2025
Nov
307.9K
Dec 2025
Dec

Traffic Sources

Search
43%
Direct
51%
Social
1%
Referrals
5%
Email
0%
Paid
0%

Where is Othership's audience located?

🌍59.4%
🌍29.7%
🌍1.9%
🌍1.1%
🌍0.7%

What keywords does Othership rank for?

5 keywords
1othership27.6K vol$1.46
2othership nyc7.2K vol$2.18
3othership williamsburg3.5K vol$1.20
4othership yorkville3.1K vol$3.61
5othership flatiron2.4K vol$1.41

How is Othership's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/67c208983c2848098aa364f1/67d0a166641f4fbaf2c62065_othership-homepage-open-graph.jpg

Meta Tags

title38 chars

Othership | Immersive Sauna + Ice Bath

description288 chars

Othership is a space for transformation. Explore the sauna to sweat, ice baths to drop-in and a commons to be yourself with others. Embark on a shared journey to regulate yourself and your emotions, in a world that can’t be regulated, and expect to shift your state in more ways than one.

languageEN

H1 Tags

h1Otherwordly sauna and ice bath experiences for human beings to feel good now

Schema Types

Unknown

Who works at Othership?

Loading leads...

What do customers think of Othership?

othership.us

othership.us

0.0
0 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Othership

What is Othership's Revenue?
Othership generates approximately $21M in annual revenue. With 152 employees, that's $140,000 per employee.
What does Othership do?
Othership is a space for transformation. Explore the sauna to sweat, ice baths to drop-in and a commons to be yourself with others. Embark on a shared journey to regulate yourself and your emotions, in a world that can’t be regulated, and expect to shift your state in more ways than one.
How fast is Othership growing?
Othership employee count has changed by 67% year over year.
What technologies does Othership use?
Othership uses 19 technologies across their website including Accessibility, Fonts, CMS. Key technologies include AccessiBe, Font Awesome, Webflow.
Who are Othership's competitors?
Othership's main competitors include The GenWell Project, Sweat and Tonic, Jack Health, Community-Based Research Centre (CBRC), gesund. These companies operate in similar markets and compete for the same customer base.
What do customers think of Othership?
Othership has a Trustpilot score of 0.0 out of 5 (0 stars).

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About othership.us

Othership is a space for transformation. Explore the sauna to sweat, ice baths to drop-in and a commons to be yourself with others. Embark on a shared journey to regulate yourself and your emotions, in a world that can’t be regulated, and expect to shift your state in more ways than one.

Company Overview

othership.us
Website
health
Industry
#106,229
Global Rank
307.9K
Monthly Visitors
19
Technologies
10+
Employees

othership.us Key Pages

Contact othership.us

Technology Stack

othership.us uses 19 technologies across their website including AccessiBe, Font Awesome, Webflow, and more.

Accessibility

AccessiBe

Fonts

Font Awesome

CMS

Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

LinkedIn Insight Tag, TikTok Pixel

Traffic & Audience

307.9K
Monthly Visits
29%
Bounce Rate
6.9
Pages/Visit
3:24
Avg. Duration

othership.us receives approximately 307.9K monthly visitors and ranks #106,229 globally. The website has a bounce rate of 29% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 3:24 on the site.

The majority of othership.us's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is othership.us?
Othership is a space for transformation. Explore the sauna to sweat, ice baths to drop-in and a commons to be yourself with others. Embark on a shared journey to regulate yourself and your emotions, in a world that can’t be regulated, and expect to shift your state in more ways than one.
What technologies does othership.us use?
othership.us uses 19 technologies including AccessiBe, Font Awesome, and 13 more. View the full tech stack analysis above.
How do I contact othership.us?
You can contact othership.us through their contact page.
How popular is othership.us?
othership.us receives approximately 307.9K monthly visitors and ranks #106,229 globally. Traffic is declining by 8.2% month-over-month.

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This page provides publicly available information about othership.us. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit othership.us directly at https://othership.us.