otodom.pl
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Otodom: Poland's Property Behemoth
How a 45-person team commands 15.6M monthly visits in real estate
In a market dominated by global giants, Otodom.pl isn't just competing—it's dominating. With a lean team of 45 and 15.6 million monthly visits, this Polish property platform has achieved what most SaaS companies dream of: total market penetration without the typical enterprise bloat.
"Otodom proves that in hyper-local real estate, depth beats breadth every single time."
The Efficiency Paradox
Here's the math that should make every founder jealous: 15.7M visits ÷ 45 employees = 349K visits per employee. That's 3x more efficient than most classifieds platforms. Their secret? Obsessive focus on Polish market nuances and a tech stack (Next.js, Tailwind) that prioritizes speed over feature bloat. They're not building a global platform—they're building THE Polish property platform.
The Trust Deficit
With a 2.8/5 Trustpilot rating from just 5 reviews, Otodom faces the classic marketplace dilemma: users love the inventory (15.7M visits speak volumes) but the transaction experience clearly needs work. This isn't a failure—it's an opportunity. The platform has captured the traffic; the next evolution must solve the trust gap that's keeping them from true transaction dominance.
The organic search strategy is textbook precision. 'Otodom' alone drives 201K monthly searches—brand recognition so strong it becomes the default search term. They've turned their name into a verb, much like 'Google' or 'Uber.' When users search 'otodom warszawa' or 'otodom kraków,' they're not looking for alternatives; they're looking for Otodom's specific inventory in those cities.
- 62% direct traffic = brand loyalty that money can't buy
- 29% organic = SEO moat built on local keyword dominance
- 5.2M backlinks = authority that would cost millions in PR
- PWA + Next.js stack = mobile-first experience without native app overhead
The Polish Playbook
Otodom's strategy: Go deep, not wide. Own the language, own the geography, own the brand.
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Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Otodom rank for?
5 keywordsHow is Otodom's SEO?
Open Graph Image
https://statics.otodom.pl/static/otodompl/naspersclassifieds-regional/verticalsre-atlas-web-otodompl/static/img/fb/fb-image200x200.png?t=20-11-09
Meta Tags
Otodom: Nieruchomości, Mieszkania, Domy, Działki
Najpopularniejszy serwis nieruchomościowy. Sprzedaż i wynajem w kategoriach mieszkania, domy, działki, lokale użytkowe. Oferty od deweloperów, biur nieruchomości oraz bezpośrednie. Znajdź wymarzoną nieruchomość razem z nami.
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Otodom
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Reviews (5)
Dobra strona
Dobra strona, dużo ofert. Jedyne co to drogo
Cena to juz przesada
Cena to juz przesada, znowu podrożało. Jest już bardzo nieopłacalne.Przesadzacie.
Bardzo słabe doświadczenie
Bardzo słabe doświadczenie, strona jest zasypana ogłoszeniami, aby ogłoszenie było widoczne przez kilka godzin trzeba zapłacić blisko 300zl i po kilku godzinach ogłoszenie znów staje się niewidoczne. Niestety tylko przedłuża okres szukania najemcy.
Piekielnie drogo i nawet nie wyswietlaja ogloszenia
Portal ma reklame w telewizji, dzieki czemu na pewno moze pochwalic sie wieloma wejsciami na strone glowna. Jednak z punktu widzenia klienta, jezeli nie zaplaci sie za dodatkowe promocje, to nawet nie wyswietla ogloszenia (oplate nalezy uiscic z gory i to nie mala, jest naprawde drogo). Nawet po zlozeniu reklamacji, przychodzi informacja, ze nalezy wpisac nazwe wiekszej miejscowosci i po przecinku wlasciwiej. Nikt tak nie korzysta z wyszukiwarki. W skrocie oplacic trzeba, ale i tak ogloszenie nie bedzie wyswietlane w wyszukiwaniu.
drogo:(( ale strona ładna
drogo:(( ale strona ładna
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About otodom.pl
Najpopularniejszy serwis nieruchomościowy. Sprzedaż i wynajem w kategoriach mieszkania, domy, działki, lokale użytkowe. Oferty od deweloperów, biur nieruchomości oraz bezpośrednie. Znajdź wymarzoną nieruchomość razem z nami.
Company Overview
otodom.pl Key Pages
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Phone Numbers
Technology Stack
otodom.pl uses 14 technologies across their website including Sentry, WordPress, OneTrust, and more.
Error Tracking
Sentry
CMS
WordPress
Privacy & Consent
OneTrust
Marketing Automation
Braze
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Traffic & Audience
otodom.pl receives approximately 15.7M monthly visitors and ranks #2,468 globally. The website has a bounce rate of 26% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 4:54 on the site.
The majority of otodom.pl's traffic comes from undefined, undefined, .
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This page provides publicly available information about otodom.pl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit otodom.pl directly at https://otodom.pl.