9:41
otterbox.com
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otterbox.com

19 technologies
VerifiedGrowingVisit2.5M/mo$163M53119 Tech25 Leads
Deep Dive

OtterBox: The $162M Titan of Mobile Armor

How a rugged case company built a digital fortress with 2.5M monthly visitors

In a world of fragile glass slabs, OtterBox isn't just selling protection—they're selling peace of mind. With 2.5 million monthly visitors and a $162M revenue engine, they've turned the humble phone case into a cultural icon. But the real story isn't in the plastic; it's in the digital dominance.

2.54M
monthly visits
#19.8K
global rank
51%
organic search
41%
direct traffic

"OtterBox doesn't just protect phones—they've engineered a digital moat where brand loyalty converts at scale."

The Trust Economy

77,870 Trustpilot reviews at 4.5/5 stars isn't just social proof—it's a conversion engine. While competitors chase viral moments, OtterBox built a fortress of credibility. Their secret? A 10% discount code (OBX10) that turns browsers into buyers, while their warranty program (8,450 monthly searches) creates a sticky ecosystem where protection extends beyond the purchase.

The SEO Moat

They rank for 107,860 monthly searches for 'OtterBox' alone. But here's the genius: they dominate high-intent, low-competition terms like 'iPhone 17 Pro case' (86,580 monthly searches). While others fight for generic 'phone case' glory, OtterBox owns the device-specific trenches where purchase intent is highest. Their 1M+ backlinks aren't just SEO juice—they're a testament to two decades of product-market fit.

The tech stack reveals a pragmatic, performance-first approach. jQuery and Bootstrap might seem dated, but they're battle-tested for conversion. Tailwind CSS and DaisyUI provide modern styling without the bloat. This isn't a startup chasing trends—it's a mature business optimizing for speed and reliability. Every millisecond counts when you're processing millions of visits.

  • Direct traffic (41%) proves brand recall is their superpower—customers come back, not just browse
  • Social presence spans TikTok to LinkedIn, but Instagram is where visual storytelling drives the aesthetic-conscious segment
  • The 'undefined' country traffic (80.1%) suggests either tracking limitations or a US-centric empire with global leakage
They don't chase ultra-premium luxury positioning
They dominate the 'premium protection' tier with military-grade credibility
They avoid flash-in-the-pan design trends
They own the warranty conversation (8,450 monthly searches)
They don't rely on influencer hype cycles
They convert direct traffic at scale—brand is their primary acquisition channel

The Unbreakable Business Model

OtterBox proves that in a commoditized market, brand trust and SEO moats create unassailable defensibility. Their $162M revenue isn't built on cases—it's built on certainty.

What tech stack does Otterbox use?

29 detected
Security1
Cloud & Hosting1
Email Marketing1
E-commerce & Payments1
Tag Managers1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
A
Amazon CloudFront
G
Google Static
T
Tracking Service
T
Tracking Pixel
G
Google Tag Manager
G
Google Analytics
C
Cloudflare
G
Google AdSense

How much traffic does Otterbox get?

Traffic & Engagement

2.1M
Monthly Visits
+18.2%
4.3
Pages/Visit
6:46
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+54%
1.4M
Oct 2025
Oct
1.8M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Rankings

#25,490
Global Rank
#6,118
United States Rank
Retail
Category

Backlinks & Authority

1.0M
Backlinks
14.8K
Ref. Domains
60
Authority Score
Low
Penalty Risk
Backlinks Trend-39%
1.7M
Jul 2025
Jul
1.1M
Aug 2025
Aug
1.0M
Sep 2025
Sep
1.0M
Oct 2025
Oct
1.0M
Nov 2025
Nov
1.0M
Dec 2025
Dec

Search Traffic

Organic
1.2M
Paid
49.6K

Top Organic Keywords

#1otterbox
201,000 vol16.5%
#1otterbox warranty
40,500 vol3.3%
#1otterbox phone case
14,800 vol1.2%
#1otter box
12,100 vol1.0%
#1otterbox cases
12,100 vol1.0%

Where is Otterbox's audience located?

🇺🇸United States89.0%
🇨🇦Canada3.1%
🇬🇧United Kingdom1.6%
🇦🇺Australia0.8%
🇮🇱Israel0.5%

Device Distribution

Desktop22.4%
Mobile77.6%

What keywords does Otterbox rank for?

5 keywords
1otterbox107.9K vol$0.94
2otterbox warranty8.4K vol$2.04
3iphone 17 pro case86.6K vol$1.11
4otterbox cases8.4K vol$0.98
5otterbox defender9.0K vol$0.88

How is Otterbox's SEO?

Open Graph Image

OG Image preview
og:image

https://www.otterbox.com/dw/image/v2/BGMS_PRD/on/demandware.static/-/Sites-ob_us-Library/default/dw32057731/page-designer/homepage/otterbox-fallback.jpg?sw=768&sfrm=jpg

Meta Tags

title74 chars

10% off Phone Cases & Mobile Accessories | OtterBox Protective Phone Cases

description169 chars

Save 10% with code OBX10. Shop the best brand of protective phone cases, screen protectors, power banks, and mobile accessories for ultimate device protection and style.

languageEN-US

H1 Tags

h1NEW PHONE CASES TO MATCH YOUR fresh AURA
h1CLASSIC STYLE.LEGENDARY GUARDIAN.
h1Welcome to OtterBox

Schema Types

Organization

What is Otterbox's revenue?

$163M
Annual Revenue
531
-1%
Employees
$306K
Revenue/Employee
Fort Collins, United States
Headquarters

Who works at Otterbox?

Loading leads...

What do customers think of Otterbox?

OtterBox

OtterBox

4.5
77,870 reviews
✓ Claimed

Categories

Electronics Store#50Cell Phone Accessory Store#8

Activity & Engagement

Reply Rate
99.98697747102487%
Avg. Reply Time
0.0 days
Claimed Date
5/22/2018

Contact Information

Address:
US

Reviews (20)

Filter by rating:
KEITH
1/20/2026
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 1/20/2026
Quick and easy

Quick and easy

Craig
1/20/2026
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 1/13/2026
Always great to work with OtterBox on…

Always great to work with OtterBox on any warranty issues they're always very proficient and helpful.

WILLIAM
1/20/2026
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 1/12/2026
Great case with surprise offer.

Bought a case of theirs and, surprisingly, there was an offer to get an additional accessory completely free. The accessory was delivered quickly. Kudos. Otterbox makes great, lasting products. Whenever I get a new phone, I always get an Otterbox case for it.

Victoria
1/20/2026
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 1/12/2026
Easy process. Have to pay for shipping :(

I found the warranty process for my phone case very easy to use, and I appreciate how straightforward your service was. However, I am disappointed that I was required to pay for shipping. I only had the phone case for a few months, and for it to become defective in such a short amount of time is concerning. Having to cover shipping costs for a product that failed so quickly feels frustrating and disappointing.

JENNIFER
1/20/2026
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 1/13/2026
Good experience

Good experience. Very easy to get the replacement and came quickly.

Frequently Asked Questions about Otterbox

What is Otterbox's Revenue?
Otterbox generates approximately $163M in annual revenue. With 531 employees, that's $306,250 per employee.
What does Otterbox do?
Save 10% with code OBX10. Shop the best brand of protective phone cases, screen protectors, power banks, and mobile accessories for ultimate device protection and style.
How fast is Otterbox growing?
Otterbox has grown by 18.2% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Otterbox?
When visiting Otterbox, visitors view an average of 4.3 pages per visit, and spend around 6:46 on the site, and the bounce rate is 52.3%.
How do people find Otterbox?
914.2K people (43%) visit Otterbox directly. 1.2M (55%) find them through organic search. 49.6K (2%) come through paid advertising.
Who uses Otterbox?
Otterbox's top market is United States with 1.9M visitors (89.0%). Canada is 2nd with 66.9K (3.1%). United Kingdom is 3rd with 34.2K (1.6%).
What technologies does Otterbox use?
Otterbox uses 19 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA.
Who are Otterbox's competitors?
Otterbox's main competitors include Mous, CASETiFY, RhinoShield, Griffin. These companies operate in similar markets and compete for the same customer base.
What do customers think of Otterbox?
Otterbox has a Trustpilot score of 4.5 out of 5 (4 stars) based on 77,870 customer reviews.

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What are Otterbox's key pages?

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About otterbox.com

Save 10% with code OBX10. Shop the best brand of protective phone cases, screen protectors, power banks, and mobile accessories for ultimate device protection and style.

Company Overview

otterbox.com
Website
computers_electronics_and_technology
Industry
#19,782
Global Rank
2.5M
Monthly Visitors
19
Technologies
25+
Employees

Contact otterbox.com

Technology Stack

otterbox.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Cloud & Hosting

AWS CloudFront

Email Marketing

Klaviyo

E-commerce & Payments

Braintree

Traffic & Audience

2.5M
Monthly Visits
44%
Bounce Rate
3.9
Pages/Visit
2:14
Avg. Duration

otterbox.com receives approximately 2.5M monthly visitors and ranks #19,782 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:14 on the site.

The majority of otterbox.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is otterbox.com?
Save 10% with code OBX10. Shop the best brand of protective phone cases, screen protectors, power banks, and mobile accessories for ultimate device protection and style.
What technologies does otterbox.com use?
otterbox.com uses 19 technologies including YouTube Embed, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact otterbox.com?
You can contact otterbox.com via email at [email protected] or through their contact page.
What are otterbox.com's social media accounts?
otterbox.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is otterbox.com hiring?
Check otterbox.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is otterbox.com?
otterbox.com receives approximately 2.5M monthly visitors and ranks #19,782 globally. Traffic is growing by 20.6% month-over-month.

Related Searches

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This page provides publicly available information about otterbox.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit otterbox.com directly at https://otterbox.com.