ourhabitas.com
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Our Habitas: The Anti-Resort Empire
How a hospitality startup built a $309M luxury empire on community, not just rooms
In a world of cookie-cutter luxury hotels, Our Habitas isn't selling beds—it's selling belonging. With 869 employees and $309M in revenue, they've engineered a hospitality model where community is the product, and the hotel is just the stage.
"They're not in the hotel business—they're in the 'memories that last a lifetime' business. The room is just the entry ticket."
The Community-First Blueprint
What makes Our Habitas revolutionary isn't their architecture—it's their operating system. With 54% of traffic coming organically and 'habitas' generating 3,370 monthly searches, they've built a brand so magnetic that guests discover them through word-of-mouth and social proof, not OTA discounts. Their Instagram (@our_habitas) isn't just marketing; it's a window into a lifestyle that transcends geography. The 2.8/5 Trustpilot rating from just 4 reviews suggests a high-touch, curated guest experience rather than mass-market appeal.
The Alula Expansion Play
Their keyword dominance tells a geographic story: 'habitas alula' (2,820 monthly searches) and 'habitas tulum' (1,230 monthly searches) show they're not just present in emerging destinations—they're defining them. By anchoring in Alula, Saudi Arabia's cultural capital, and Tulum's wellness scene, they've positioned themselves at the intersection of adventure and luxury. The 19.7% traffic from 'undefined' (likely privacy-protected users) suggests a strong direct audience—people who type 'ourhabitas.com' directly into their browser because they're already sold.
Their tech stack reveals a modern, performance-obsessed operation: Tailwind CSS for rapid UI development, Vite for blazing-fast builds, and lazy loading for speed. They're not using legacy hospitality tech—they're building a digital-first experience that matches their physical luxury. The presence of jQuery alongside modern frameworks suggests a hybrid approach, likely maintaining critical legacy integrations while innovating on new features.
- Revenue per employee: ~$355K—exceptionally high for hospitality
- Direct traffic (32%) indicates powerful brand recall in a crowded market
- Global rank #444,180 suggests they're punching above their weight class
- Multi-channel social presence (TikTok, YouTube, LinkedIn) shows sophisticated audience targeting
The Verdict: A Luxury Platform, Not a Hotel Chain
Our Habitas is building the operating system for conscious luxury travel—where every property is a chapter in a larger story of human connection.
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Our Habitas - Luxury for the Soul - Award Winning Hotels & Resorts
Discover our global collection of sustainable hotels & resorts. Experience wellness, music, art, adventure and more at Our Habitas.
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Reviews (3)
Still not compensated for last minute cancelle stay
I have documented my booking with our habitas on trustpilot (see previous comments) and chased the Manager of the resort for some compensation as following the hotel’s last minute cancellation of our booking we had twelve hours to come up with an alternative. There were no other desert hotels in Qatar so we flew to Muscat which meant paying for two flights and two Omani visas; I feel at a minimum Our Habitas should cover these costs. If I had cancelled our room with no notice I would have forfeited my money! The Manager Mr Mohammed Wazir did email and promised to get back to me regarding compensation needless to say I have heard nothing further. I have emailed this gentleman twice since our return and he refuses to respond. I would suggest you never book anything with Our Habitas they took our booking and money then cancelled last minute leaving us in the lurch; so far they have refused to compensate us for their cancellation. This is out of order and whilst the hotel refunded our room rate we incurred 2 x £179 flights and two visas at £79 for Oman.
Overpriced and neglected – avoid this place
Our stay at Our Habitas Namibia was an enormous letdown. The photos and descriptions online are completely misleading, and what we walked into felt more like a run-down dormitory than a premium lodge. The tented room was in terrible condition – it looked like it hadn’t been cleaned at all before we arrived. The walls were dirty, the zippers broken, leaving gaping holes in the mesh, and paint marks were carelessly left behind from rushed touch-ups. The restaurant food was subpar, and several of the advertised amenities don’t even exist – for example, no sunbeds by the pool, even though they’re shown in pictures. We’ve stayed in other tented accommodations across Namibia – all were far more comfortable and well-kept, even at a fraction of the price. This place is shockingly overpriced for what it offers, and nothing about it justifies the cost. If you’re looking for an authentic, relaxing, or high-quality stay – look elsewhere. There are countless better lodges in Namibia, even at 5x lower prices, that provide a much better experience
My Experience at OurHabitas
Unfortunately, my time at OurHabitas was far from positive. The company lacks proper management, structured systems, and standard operating procedures (SOPs), making the work environment chaotic and inefficient. Discrimination and favoritism are prevalent, which creates an unwelcoming and biased atmosphere for employees. Additionally, salaries are significantly lower than industry standards, and there are no clear opportunities for professional growth or career advancement. I believe organizations should prioritize fairness, professionalism, and employee well-being, but sadly, this was not my experience at OurHabitas. I hope the company takes these issues seriously to improve for the benefit of its future workforce.
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About ourhabitas.com
Discover our global collection of sustainable hotels & resorts. Experience wellness, music, art, adventure and more at Our Habitas.
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Technology Stack
ourhabitas.com uses 24 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
ourhabitas.com receives approximately 70.5K monthly visitors and ranks #444,180 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:40 on the site.
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