ozan.com
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Ozan: The Trojan Horse of Fintech Infrastructure
A 152-person company quietly building the financial rails for Turkey's digital economy
While Western fintechs chase unicorn valuations with flashy apps, Ozan is methodically embedding itself as the invisible plumbing of Turkey's financial ecosystem. With 152 employees and $35M in revenue, they're not building a consumer brand—they're building the infrastructure everyone else relies on.
"Ozan isn't selling payments—they're selling the certainty that money moves when and where you need it, globally."
The Enterprise Trojan Horse
Ozan's secret sauce is its dual approach: they serve large enterprises with POS systems, payment gateways, and dealer collection while simultaneously capturing the consumer market through Ozan SuperApp. This creates a closed-loop ecosystem where enterprise merchants naturally funnel customers into Ozan's consumer wallet, and vice versa. With 55% organic search traffic, they're not buying growth—they're being searched for by businesses that need their infrastructure.
The Revenue Efficiency Play
At $230K revenue per employee, Ozan is punching above its weight class. Compare this to Stripe's estimated $5M+ per employee, and you see a company that's either severely underpriced or ruthlessly efficient. Their 32% direct traffic suggests strong brand recall—businesses aren't just discovering Ozan, they're returning to it. The 'pos ozan' keyword cluster (1,140 monthly searches) reveals they own the POS category in their market.
The tech stack tells a pragmatic story: jQuery, Bootstrap, OpenCart, WooCommerce. Not the sexiest stack, but it works. They're not rebuilding the wheel—they're optimizing for compatibility and speed. The presence of WooCommerce integration suggests they're capturing the long-tail of SMBs who need plug-and-play solutions. This is infrastructure thinking, not app-building.
- Owns the 'pos ozan' search category with 1,140 monthly queries
- Built a closed-loop ecosystem: enterprise infrastructure + consumer app
- Revenue-per-employee suggests either massive upside or hidden inefficiency
- 2.2/5 Trustpilot rating reveals the brutal reality of payment infrastructure
The Quiet Giant Strategy
Ozan isn't building a unicorn—it's building a utility. In a market obsessed with growth-at-all-costs, their $35M revenue with 152 people suggests something more sustainable: infrastructure that becomes indispensable. The real question isn't whether they'll scale, but whether Western fintechs will notice the Turkish playbook before it's too late.
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Ozan
Discover Ozan's financial solutions for large enterprises and end users. Online payment collection, Virtual & Physical POS, dealer collection, payment gateways and more. Unlimited finance experience with an easy setup for global transactions.
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Reviews (9)
BEST VIRTUAL BANK I GOT 5 VIRTUAL CARD…
BEST VIRTUAL BANK I GOT 5 VIRTUAL CARD ALL ARE WORKING BEST ONLINE OR VIRTUAL BANK EVER!!
Don't use it
Awful mobile app, tons of limitations, non-existent customer support
The company turned out to be a scam
The company turned out to be a scam. One day my account was simply downgraded - I can't withdraw money, I can't make purchases, I can't do anything. In their Whatsup support they don't answer. In their email support they don't answer. They just brazenly froze about 160$ of my money.
Scam
Im sending them email but there’s no reply from them at all
Scam
Scam! I transferred money using bank transfer, but they didn't charge my account! Also, they will put many limitations on your account a few months after you sign up, so you would be unable to use the app at all!
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About ozan.com
Discover Ozan's financial solutions for large enterprises and end users. Online payment collection, Virtual & Physical POS, dealer collection, payment gateways and more. Unlimited finance experience with an easy setup for global transactions.
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Technology Stack
ozan.com uses 23 technologies across their website including Google Fonts, PHP, WordPress, and more.
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PHP
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unpkg, jsDelivr
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Traffic & Audience
ozan.com receives approximately 46.5K monthly visitors and ranks #738,119 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:15 on the site.
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