ozcare.org.au
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Ozcare: The $475M Queensland Juggernaut
How a non-profit born from a charity became a dominant aged care force
Ozcare isn't just another aged care provider; it is a masterclass in scaling mission-driven services into a $475.9M revenue engine. Born as a special work of the St Vincent de Paul Society, this organization has evolved into a massive operational beast that serves thousands, yet it faces the same digital friction as nimble startups.
"Ozcare proves that in the aged care sector, local dominance beats global reach every time."
The Non-Profit Powerhouse
With 1,259 employees and a massive footprint in Queensland, Ozcare operates with the scale of a corporate giant but the mandate of a charity. Their revenue suggests they are far from a scrappy NGO; they are a major economic player in the Australian health sector, effectively monetizing their heritage to capture market share in Toowoomba and the Gold Coast.
The Hyper-Local SEO Strategy
Ozcare's traffic data reveals a sophisticated, intent-driven SEO strategy. They don't chase vanity metrics; they capture high-intent searches like 'ozcare toowoomba aged care' (190 monthly volume) and 'robina' specific queries. With 50% of traffic coming from organic search, they have effectively locked out competitors in the specific Queensland suburbs where they operate.
The tech stack tells a story of modernization. They utilize Tailwind CSS, Vite, and jQuery, indicating a move toward modern frontend development while maintaining legacy compatibility. However, the reliance on Bootstrap and Ant Design suggests a design system that prioritizes rapid deployment over unique brand experience—a common trade-off in large service organizations where functionality trumps flair.
- Traffic Share: 100% Australia (Zero international dilution).
- Direct Traffic: 43% (High brand recall and loyalty).
- Social Presence: Active Facebook community (ozcareaustralia).
The Verdict: A Sleeping Giant
Ozcare is the definition of a 'boring' business that prints money by solving a critical human need. For investors and operators, the lesson is clear: scale locally, own the search intent, and leverage heritage for trust.
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Open Graph Image
https://ozcare.org.au/wp-content/uploads/2025/05/OZC_Website-Home-Care-Banner_2.jpg
Meta Tags
Ozcare - Aged Care, Home Care, Respite Care, and NDIS Services Queensland
Ozcare was established as a special work of the St Vincent de Paul Society Queensland in 1996. Nearly 30 years on, we proudly deliver services to thousands of Queenslanders with the support of more than 4,600 staff and 130 volunteers. Our purpose is to improve our clients’ quality of life through the delivery of personalised health and human services.
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About ozcare.org.au
Ozcare was established as a special work of the St Vincent de Paul Society Queensland in 1996. Nearly 30 years on, we proudly deliver services to thousands of Queenslanders with the support of more than 4,600 staff and 130 volunteers. Our purpose is to improve our clients’ quality of life through the delivery of personalised health and human services.
Company Overview
ozcare.org.au Social Media
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Technology Stack
ozcare.org.au uses 22 technologies across their website including Google Maps, Vimeo, Font Awesome, and more.
Maps
Google Maps
Video
Vimeo
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
ozcare.org.au receives approximately 37.5K monthly visitors and ranks #741,495 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:47 on the site.
The majority of ozcare.org.au's traffic comes from .
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This page provides publicly available information about ozcare.org.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ozcare.org.au directly at https://ozcare.org.au.