packtpub.com
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Packt: The Unsung Giant of Tech Education
A 20-year journey to 7,000 courses and $286M revenue
While Udemy and Coursera battle for headlines, Packt quietly dominates the tech education space with a 20-year library of 7,000+ books and courses. They're the industry's best-kept secret—and a $286M revenue machine.
"Packt proves that deep, technical content beats flashy marketing when building a $286M tech education business."
The Silent Majority of Tech Learners
Packt's 692K monthly visitors aren't chasing certificates—they're solving real problems. With 47% direct traffic and 42% organic search, their audience isn't just browsing; they're actively seeking specific technical answers. This is the difference between casual learners and working professionals who need solutions yesterday.
The Content Moat Strategy
While competitors focus on video-first platforms, Packt built a 20-year content library spanning 7,000+ titles. Their 2.6M backlinks aren't from marketing campaigns—they're from developers linking to specific solutions. This creates an SEO fortress that's nearly impossible to replicate overnight.
The company's tech stack reveals their priorities: Tailwind CSS, Bootstrap, and Vite suggest a modern frontend approach, while Google Analytics and Tag Manager indicate data-driven decision making. But the real story is in the numbers—1,242 employees generating $286M revenue means approximately $230K per employee, exceptional for a content business.
- Deep technical library (7,000+ titles) creates permanent SEO moat
- 47% direct traffic indicates strong brand loyalty and repeat usage
- 2.7M backlinks = massive organic reach without paid acquisition
- Trustpilot rating of 3.1/5 suggests room for UX improvement
The Unsexy Winner in Tech Education
Packt's $286M revenue proves that solving real technical problems beats building a pretty platform every time.
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Packt | Advance your tech knowledge | Books, Videos, Courses and more
Our library of 7,000 Books, Videos and Courses as well as free Articles, Newsletters and Conferences let you advance your skills and career.
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Reviews (20)
Excellent Resource for Tech Professionals and Tech Starters
I’ve enjoyed subscribing to Packt for over a year, and using their videos and books for learning and building new crucial, timely technical skills. I discovered their platform as an IT student. Even after finishing my undergrad in Information Technology, I find their content to be the most reliable and *best* for real-world continuous training and learning. Now, I’m trying to pursue learning for Cybersecurity and AI-oriented paths. I’ve accessed some of their content on Coursera as well, and all I can say is that finding enough time is my only challenge. The quality of the content is truly worthwhile for anyone starting out in tech or who is more experienced and in search of resources by people / professionals in the industry. I’m going to keep my Packt subscription for a while.
Good selection of up to date material
Good selection of up to date material, always available.
Built-in AI Chatbot services was great…
Built-in AI Chatbot services was great at explaining concept what I want and good at detailed answering.
Always a current view on IT books
Always a current view on IT books, trending topics. Easy way to access the books and continue ready from where one end. Has a big content, touching every area that is valuable for IT people.
Packtpub publishes books with deep technical insite
Packtpub publishes books on new technology and programing languages that other tech publishing companies. I prefer books that provide a deep dive into a technology / programming. I learn the basics and then move to a deeper understanding of the topic. The books published by Packtpub allows me to do this. Often I find that Packtpub publishes books on subjects that I don't find from other publishers. Then I usually try to find books that concentrate on how to apply this knowledge by hands on projects.
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About packtpub.com
Our library of 7,000 Books, Videos and Courses as well as free Articles, Newsletters and Conferences let you advance your skills and career.
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packtpub.com uses 13 technologies across their website including Cloudflare, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, and more.
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Traffic & Audience
packtpub.com receives approximately 692.1K monthly visitors and ranks #53,103 globally. The website has a bounce rate of 44% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 2:31 on the site.
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