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Pagination: The $0.4M Design Powerhouse
How a 6-person team built a document automation engine that punches above its weight.
In a world drowning in data, Pagination isn't just a name—it's the solution. This tiny 6-person operation is quietly automating the creation of stunning documents from Excel, XML, and PIM sources, turning raw data into polished outputs for catalogs and magazines.
"With just 6 people, they're generating $0.4M in revenue—that's $66k per employee. This isn't a SaaS startup; it's a precision tool."
The Silent Traffic Driver
Pagination attracts 57,654 monthly visitors with a surprisingly healthy 49% organic search share. The keywords reveal their true intent: users aren't looking for generic 'pagination'—they're hunting for specific solutions like 'plant catalogue' and 'InDesign book templates.' This is bottom-of-funnel traffic at its finest.
The Niche Domination Strategy
While competitors chase broad design tools, Pagination dominates specific verticals. Their top keywords show a clear pattern: 'catalogue with furniture and dimensions' and 'in design template for computer magazine'—hyper-specific queries that signal purchase intent. They've turned SEO into a revenue engine.
The tech stack tells a story of pragmatic choices: jQuery, Bootstrap, and Tailwind CSS for rapid development, Owl Carousel for visual presentation, and AOS for smooth animations. No fancy React or Vue here—just reliable, battle-tested tools that get the job done.
- Data agnostic: Excel, XML, PIM, DAM, CMS, eCommerce
- 6-person team generating $400k annually
- 49% organic traffic vs. 35% direct—strong brand recall
- Niche keyword strategy targeting high-intent buyers
The Anti-Unicorn Playbook
Pagination proves that in B2B tools, depth beats breadth. They don't need to be everything to everyone—just indispensable to their niche.
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Pagination.com - The fastest path from data to documents
Pagination lets you effortlessly transform data from any source (Excel, XML, PIM, DAM, CMS, eCommerce, and more) into stunning documents.
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About pagination.com
Pagination lets you effortlessly transform data from any source (Excel, XML, PIM, DAM, CMS, eCommerce, and more) into stunning documents.
Company Overview
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Technology Stack
pagination.com uses 25 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
pagination.com receives approximately 57.7K monthly visitors and ranks #602,881 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:18 on the site.
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This page provides publicly available information about pagination.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pagination.com directly at https://pagination.com.