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Partanna: Building a Carbon-Negative Future
How a startup with 12 employees is tackling concrete's climate crisis head-on
While most climate tech startups chase incremental improvements, Partanna is building a world that literally breathes. Their carbon-negative concrete doesn't just reduce emissions—it actively removes CO₂ from the atmosphere, transforming the planet's most destructive building material into a climate solution.
"Partanna isn't making concrete less bad—they're making it actively good for the planet."
The Celebrity Advantage
Co-founded by NBA legend Rick Fox, Partanna leverages star power for credibility in a skeptical industry. While traditional building materials companies rely on engineering specs alone, Partanna's leadership brings media attention and strategic partnerships that most B2B startups can only dream of. The 240 monthly searches for 'rick fox basketball player' and 21,480 for 'rick fox' prove the brand's unique reach beyond typical construction circles.
The Carbon-Negative Moat
Most competitors aim for 'carbon-neutral' concrete. Partanna's breakthrough is genuinely carbon-negative—removing more CO₂ than it produces during production. With only 70 monthly searches for 'carbon-negative concrete,' they're essentially creating a new category. This isn't just product innovation; it's category creation that positions them as the standard-bearer for a trillion-dollar industry undergoing its biggest transformation since Portland cement.
The company's tech stack reveals a lean, modern operation: Tailwind CSS for rapid UI development, Swiper for mobile-first experiences, and PWA capabilities for offline functionality. With Google Analytics and LinkedIn Insight Tag tracking every visitor, Partanna operates with the data discipline of a SaaS company, not a traditional materials manufacturer.
- Carbon-negative concrete that actively removes atmospheric CO₂
- Co-founded by Rick Fox, providing unique media and partnership leverage
- Lean operation: 12 employees generating $1.7M in revenue
- Strategic focus on direct traffic (38%) and brand-driven searches
The Concrete Revolution Starts Here
With 12 people and $1.7M revenue, Partanna is proving that the most climate-destructive industry can become climate-positive. The question isn't whether carbon-negative concrete will dominate—it's whether competitors can catch up before Partanna sets the standard.
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https://partanna.com/assets/screenshot-2023-11-24-110510.png
Meta Tags
We are Partanna, Building A World That Breathes | Carbon Negative Concrete
Partanna is the world's first building material that not only avoids carbon emissions but also removes carbon from the atmosphere.
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About partanna.com
Partanna is the world's first building material that not only avoids carbon emissions but also removes carbon from the atmosphere.
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partanna.com uses 13 technologies across their website including Vimeo, Google Fonts, jsDelivr, and more.
Video
Vimeo
Fonts
Google Fonts
CDN
jsDelivr
Advertising
LinkedIn Insight Tag
Social
ShareThis
Analytics & Marketing
Google Tag Manager, Google Analytics
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partanna.com receives approximately 4.4K monthly visitors and ranks #3,960,554 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:37 on the site.
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