pastpay.com
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PastPay: The B2B BNPL Player You Haven't Heard Of
A 24-person team generating $3.5M in revenue with a niche focus on B2B installment payments.
While B2C 'Buy Now Pay Later' giants like Klarna and Afterpay dominate headlines, a quieter revolution is happening in B2B commerce. PastPay is positioning itself as the payment solution for merchants who need to offer net terms to business customers without the administrative headache.
"PastPay isn't fighting for consumer attention; they are solving the cash flow gap for B2B merchants where invoice terms usually dictate the pace."
The B2B Niche Strategy
Unlike their B2C counterparts, PastPay targets a specific pain point: delayed payments in B2B transactions. With only 24 employees, they have managed to carve out a revenue stream of $3.5M. This indicates a high-value service per client. Their traffic is modest (2,424 monthly visits), suggesting a highly targeted, low-volume, high-conversion acquisition model rather than mass-market awareness.
Regional Stronghold
The keyword data reveals a distinct European, specifically Central/Eastern European, footprint. Terms like 'bnpl magyarul' (Hungarian for BNPL) and 'z odroczoną platnością' (Polish for 'with deferred payment') dominate their search profile. This suggests PastPay is likely a regional leader in Hungary or Poland, competing with local payment methods rather than global giants.
Their tech stack reveals a pragmatic, modern approach. Utilizing Vue.js for the frontend and Tailwind CSS for styling, they prioritize speed and developer efficiency. However, the continued reliance on jQuery alongside Vue.js hints at a legacy codebase that hasn't been fully modernized—a common reality for fast-moving fintechs prioritizing feature delivery over architectural purity.
- Hyper-regional focus (CEE markets) allows for deeper compliance and integration than global players.
- High revenue-per-employee ratio ($145k/employee) indicates a lean, efficient operation.
- Heavy reliance on 'direct' (31%) and 'organic' (49%) traffic suggests strong brand recall and SEO within their niche.
- Low Trustpilot score (3.1/5 from 3 reviews) indicates early-stage reputation management challenges.
The Quiet Giant of B2B BNPL
PastPay proves that you don't need to be a household name to build a sustainable $3.5M fintech business—just own a specific vertical in a specific region.
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PastPay - Buy Now Pay Later for B2B merchants
Give your customers the opportunity to purchase now, but pay later with PastPay's payment solution, tailored to the needs of B2B merchants!
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Reviews (3)
broadest geo coverage and easy implementation
broadest geo coverage and easy implementation made us go with PastPay. Great customer support, so far we are very happy with our decision
Actually helpful
Really useful product to have in our store and was super easy to integrate.
Thank you, we appreciate your feedback!
Appalling system and service…
Appalling implementation of a service from a buyers perspective. Requests basic company details, such as name and company house registration number, contact name and contact methods, only for the system to transpose these into incorrect fields and adding additional prefixes to company details. Let me explain: Scottish registered businesses have a SC prefix, GB is only for British registered companies. We’re also not VAT registered, which isn’t a requirement to use PastPay. When we submitted our details at checkout PastPay transposed our registration number into the VAT registration field and also prefixed it with the additional GB (so GBSC******) The resulting outcome was a decline - with incorrect info is it any wonder we got declined. Additional we get an email contradicting this, stating the seller has processed our order and PastPay now need us to click a link to verify the order. Click link, login to PastPay and the message - declined transaction. Tried WeChat, says reply within a few minutes, I gave up after 20 minutes waiting. Definitely don’t recommend these for B2B Financial funding !! They are Operating from outside UK, that should have been a redflag
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About pastpay.com
Give your customers the opportunity to purchase now, but pay later with PastPay's payment solution, tailored to the needs of B2B merchants!
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Technology Stack
pastpay.com uses 24 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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Traffic & Audience
pastpay.com receives approximately 2.4K monthly visitors and ranks #5,385,774 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:27 on the site.
The majority of pastpay.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about pastpay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pastpay.com directly at https://pastpay.com.