pathformance.com
Get leads like Pathformance — and thousands more
Build targeted lists by tech stack, traffic, and more
Pathformance: The $0.4M Niche Player
A 3-person team betting big on real-time CPG activation data
In a world drowning in marketing dashboards, Pathformance is betting on a radical idea: what if you could actually measure consumer activation in real-time? With just 3 employees and $400k in revenue, this isn't a VC-backed unicorn—it's a precision instrument for brands who know exactly what they want.
"They're not selling software—they're selling clarity in the chaos of digital shopper marketing."
The Lean Precision Play
Pathformance operates with surgical focus. Three employees, zero funding disclosed, and a revenue model that suggests they're either pre-scale or deliberately staying boutique. The 100% traffic concentration in 'undefined' country is telling—either they're stealthy about their market, or they're serving a hyper-niche global audience that doesn't fit traditional geographic buckets.
The Traffic Paradox
Here's the contradiction that defines them: 1,204 monthly visits with 41% direct traffic. That means nearly 500 people are typing 'pathformance.com' directly into their browser every month. For a company with 3 employees, that's not vanity traffic—it's either existing clients or serious prospects who've heard the name. The 320 monthly searches for 'pathformance' and 'allformance' (their misspelling?) suggest brand awareness is growing, but organically.
Their tech stack reveals their priorities: jQuery, Tailwind CSS, Bootstrap, and Google Analytics. It's pragmatic, not flashy. They're not building with bleeding-edge frameworks—they're shipping fast and measuring everything. The presence of Priority Hints and Lazy Loading shows they care about performance, which aligns perfectly with their value proposition of real-time activation.
- CEO Elizabeth Johnson brings CPG and Ad-Tech pedigree from Pathformance Digital Shopper Marketing
- SVP William Dowd leads Product & Data Science—critical for real-time measurement
- HubSpot integration for meetings suggests they're scaling sales systematically
- The 'allformance' keyword typo is actually a gift—capturing 320 monthly searches they might otherwise miss
The Anti-Unicorn
Pathformance isn't trying to be a billion-dollar platform. They're building a precision tool for CPG brands who need to measure activation in real-time. In a market dominated by bloated SaaS platforms, their 3-person, $400k model might be the most sustainable play of all.
What tech stack does Pathformance use?
How much traffic does Pathformance get?
Traffic & Engagement
Traffic Sources
Where is Pathformance's audience located?
What keywords does Pathformance rank for?
2 keywordsHow is Pathformance's SEO?
Open Graph Image
https://pathformance.com/wp-content/uploads/2023/12/Pathformance-Open-Graph_2.jpg
Meta Tags
Pathformance - Streamline your Consumer Activation Strategies
Streamline your Consumer Activation Strategies
H1 Tags
Schema Types
What is Pathformance's revenue?
Who works at Pathformance?
Loading leads...
What do customers think of Pathformance?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Pathformance
What is Pathformance's Revenue?
What does Pathformance do?
What technologies does Pathformance use?
Who are Pathformance's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Pathformance?
Social Profiles
Contact Information
Export pathformance.com Data
Download the complete tech stack, analytics, leads, and company data for pathformance.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About pathformance.com
Streamline your Consumer Activation Strategies
Company Overview
pathformance.com Social Media
Contact pathformance.com
Phone Numbers
Technology Stack
pathformance.com uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
pathformance.com receives approximately 1.2K monthly visitors and ranks #11,510,869 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:50 on the site.
The majority of pathformance.com's traffic comes from .
Frequently Asked Questions
What is pathformance.com?
What technologies does pathformance.com use?
How do I contact pathformance.com?
What are pathformance.com's social media accounts?
How popular is pathformance.com?
Related Searches
This page provides publicly available information about pathformance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pathformance.com directly at https://pathformance.com.