payfast.co.za
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PayFast: The Unseen Giant of SA E-commerce
How a 294-person team quietly powers $67.9M in transactions
While global fintech giants chase headlines, a South African powerhouse is executing a masterclass in market dominance. PayFast isn't just a payment gateway—it's the invisible engine behind thousands of African businesses, processing transactions at a scale that rivals global players.
"They don't need to be global to be dominant—PayFast owns the South African digital checkout experience."
The Silent Market Leader
With 53% direct traffic and 46,120 monthly searches for 'payfast,' this isn't a platform people discover—it's one they actively seek. The 87.4% South African traffic concentration reveals a hyper-localized strategy that global players can't replicate. They're not fighting for market share; they own the checkout.
The Growth Engine
PayFast's 294 employees generate $67.9M in revenue—that's $230k revenue per employee, a benchmark that rivals Silicon Valley's efficiency. Their tech stack (jQuery, Tailwind, Bootstrap) isn't bleeding-edge, but it's battle-tested. They optimize for reliability over flash, a strategy that's clearly paying off.
The keyword data reveals a telling pattern: 'payfast login' (6,680 monthly searches) dwarfs 'payfast api' (190). This isn't a developer-first platform—it's a merchant-first ecosystem. Their sandbox environment, while searched by 500 monthly users, serves as a gateway to a much larger conversion funnel.
- Dominant 87% South African market concentration creates an unassailable moat
- 53% direct traffic indicates exceptional brand recall and merchant loyalty
- 23% organic search shows strong SEO for a B2B fintech platform
- Revenue per employee ($230k) suggests highly efficient operations
The Quiet Monopoly
PayFast proves you don't need to be global to be valuable—just indispensable to a massive, underserved market.
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Open Graph Image
https://payfast.io/wp-content/uploads/2024/11/White-on-Blue-2-1-1-1.jpg
Meta Tags
Secure Online Payment Gateway in South Africa | Payfast by Network
Secure and efficient online payment gateway. Simplify transactions and start accepting reliable payments from almost anywhere in the world. Sign up today!
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About payfast.co.za
Secure and efficient online payment gateway. Simplify transactions and start accepting reliable payments from almost anywhere in the world. Sign up today!
Company Overview
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Technology Stack
payfast.co.za uses 18 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
PrestaShop, Magento, WooCommerce
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
payfast.co.za receives approximately 103.9K monthly visitors and ranks #274,591 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 5:16 on the site.
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This page provides publicly available information about payfast.co.za. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit payfast.co.za directly at https://payfast.co.za.