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Yoco: The Unicorns of South African Payments
How a bootstrapped startup became the backbone of 200k+ SA merchants
While Silicon Valley obsesses over fintech unicorns, Yoco has quietly built a payment empire in South Africa. With 200,000+ merchants and $112.9M in revenue, this isn't just a card machine company—it's the operating system for small business in the Global South.
"Yoco didn't just build a card reader—they built the financial infrastructure for a nation's small businesses."
The 200,000 Merchant Army
Yoco's customer base isn't just impressive—it's transformative. These aren't enterprise clients; they're street vendors, boutique owners, and restaurant operators who previously couldn't afford traditional payment solutions. With 56% direct traffic, these merchants aren't just users—they're loyal advocates who visit yoco.co.za without Google's help.
The Revenue Engine
At $112.9M revenue with 695 employees, Yoco achieves ~$162K revenue per employee—a remarkable efficiency for a hardware-enabled fintech. This isn't VC-fueled growth; it's sustainable scaling. Their 7-day support model and low rates suggest they're winning on operational excellence, not just marketing spend.
The technical stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and PWA capabilities suggest a mobile-first, lightweight architecture optimized for South Africa's variable connectivity. The presence of Lodash and Swiper points to a modern, responsive web experience that prioritizes speed and accessibility over flashy features.
- Bootstrapped to $112.9M revenue without disclosed VC funding
- Dominant South African market share with 100% local traffic
- Hardware + software ecosystem creates sticky customer relationships
- 7-day support addresses a critical gap in emerging markets
The Quiet Giant of African Fintech
Yoco proves that building for underserved markets can create massive value without Silicon Valley's playbook
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https://a.storyblok.com/f/111633/2400x1260/b3756f78aa/yoco-logo.jpg
Meta Tags
POS Systems, Card Machines & Online Payments | Yoco
Join 200,000+ South African merchants using our card machines and business payment solutions – low rates, easy-to-use business tools, and 7-day support.
Empowering South African Businesses with Smart Payment Solutions
Trusted by 200,000+ businesses, Yoco simplifies payments with integrated POS systems, card machines, seamless transactions, and 7-day support. Enjoy low rates, fast processing, and a 30-day money-back guarantee.
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Reviews (13)
Problem Registering the Card Machine with Yoco
I tried signing up/registering my Yoco card machine with Yoco, but ran into an extremely frustrating issue. The signup/setup requires the device’s serial number, and even though I entered it correctly, I was confronted with the error “card reader not allocatable” (as confirmed by the WhatsApp helpline, which suggests that the machine may have had a previous owner). I bought my device (brand new) from (Hi-Fi Corp- A third-party reseller)-, so I’m not sure if this issue is limited to that situation, or if customers buying directly from Yoco also experience the same problem. Either way, this process should be seamless, but instead, I’ve had to spend time trying to resolve it. Frustrating experience, but the team on Instagram was able to help me sort out the serial number issue.
I purchased a YOCO machine 7 days ago…
I purchased a YOCO machine 7 days ago online. It arrived and I followed all the requirements to get the machine registered. It took my ID my bank details everything. Once the machine arrived, it refused to swipe. It kept giving me an error, saying: card feature disabled. When I sent this to support they said my system has been blocked for some $hIt reason. I have 7 businesses and 6 other credit card terminals fully operational. I ordered them to collect their machine and refund me immediately. Lets see how that pans out. I would NOT recommend this device to serious business people who are on the clock.
Yoco withholding payments
Feedback on yoco withholding my last payment of R2856.71 when I had been a loyal customer of six and a half years. Bad customer services and zero concern in ensuring I am assisted. Seeing as I have been ignored, perhaps my request will be noticed. I want the full amount to be deposited into the charity organization I supported in South Africa. The Salvation Army, Girls Home in Soweto, and have the decency to send the bank stamped deposit slip on this platform. Regards, A Frawley
Fraudulous transactions
This payment system facilitates fraudulous transactions and doesn’t help affected customers. Never trust or use it.
poor service don't use them for your…
poor service don't use them for your payments online they just terminate your account when you receive payments without justification .The make up stories or conclusions that don't make sense please don't use YOCO they can't provide the service they claim they provide
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About yoco.co.za
Join 200,000+ South African merchants using our card machines and business payment solutions – low rates, easy-to-use business tools, and 7-day support.
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Technology Stack
yoco.co.za uses 26 technologies across their website including reCAPTCHA, Sentry, Storyblok, and more.
Security
reCAPTCHA
Error Tracking
Sentry
CMS
Storyblok
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Scheduling
Calendly
Traffic & Audience
yoco.co.za receives approximately 56.7K monthly visitors and ranks #766,110 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:38 on the site.
The majority of yoco.co.za's traffic comes from .
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