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yoco.co.za
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yoco.co.za

26 technologies
VerifiedGrowingVisit56.7K/mo$113M69526 Tech
Deep Dive

Yoco: The Unicorns of South African Payments

How a bootstrapped startup became the backbone of 200k+ SA merchants

While Silicon Valley obsesses over fintech unicorns, Yoco has quietly built a payment empire in South Africa. With 200,000+ merchants and $112.9M in revenue, this isn't just a card machine company—it's the operating system for small business in the Global South.

200K+
Active Merchants
$112.9M
Annual Revenue
695
Employees
56K
Monthly Website Visits

"Yoco didn't just build a card reader—they built the financial infrastructure for a nation's small businesses."

The 200,000 Merchant Army

Yoco's customer base isn't just impressive—it's transformative. These aren't enterprise clients; they're street vendors, boutique owners, and restaurant operators who previously couldn't afford traditional payment solutions. With 56% direct traffic, these merchants aren't just users—they're loyal advocates who visit yoco.co.za without Google's help.

The Revenue Engine

At $112.9M revenue with 695 employees, Yoco achieves ~$162K revenue per employee—a remarkable efficiency for a hardware-enabled fintech. This isn't VC-fueled growth; it's sustainable scaling. Their 7-day support model and low rates suggest they're winning on operational excellence, not just marketing spend.

The technical stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and PWA capabilities suggest a mobile-first, lightweight architecture optimized for South Africa's variable connectivity. The presence of Lodash and Swiper points to a modern, responsive web experience that prioritizes speed and accessibility over flashy features.

  • Bootstrapped to $112.9M revenue without disclosed VC funding
  • Dominant South African market share with 100% local traffic
  • Hardware + software ecosystem creates sticky customer relationships
  • 7-day support addresses a critical gap in emerging markets
No global expansion (100% South African traffic)
Dominant local market position
Limited Trustpilot presence (14 reviews, 2/5 rating)
Sustainable revenue model
No disclosed funding rounds
Deep understanding of local pain points

The Quiet Giant of African Fintech

Yoco proves that building for underserved markets can create massive value without Silicon Valley's playbook

What tech stack does Yoco use?

46 detected
Security1
Error Tracking1
Cloud & Hosting1
Scheduling1
Customer Support1
Performance1
Web Standards2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics20
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
S
Segment
M
Microsoft Clarity
I
Intercom
G
Google Static
S
Segment
S
Sentry
T
TikTok Pixel
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
G
Google DoubleClick
G
Google Analytics
A
Analytics Service
F
Facebook
I
Intercom
B
Bing

How much traffic does Yoco get?

Traffic & Engagement

56.7K
Monthly Visits
1.2
Pages/Visit
0:38
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+6%
53.7K
Oct 2025
Oct
44.8K
Nov 2025
Nov
56.7K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
56%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Yoco's audience located?

🌍100.0%

How is Yoco's SEO?

Open Graph Image

OG Image preview
og:image

https://a.storyblok.com/f/111633/2400x1260/b3756f78aa/yoco-logo.jpg

Meta Tags

title51 chars

POS Systems, Card Machines & Online Payments | Yoco

description152 chars

Join 200,000+ South African merchants using our card machines and business payment solutions – low rates, easy-to-use business tools, and 7-day support.

og:title

Empowering South African Businesses with Smart Payment Solutions

og:description

Trusted by 200,000+ businesses, Yoco simplifies payments with integrated POS systems, card machines, seamless transactions, and 7-day support. Enjoy low rates, fast processing, and a 30-day money-back guarantee.

languageEN

H1 Tags

h1Save time, money and guesswork

Schema Types

Organization

What is Yoco's revenue?

$113M
Annual Revenue
695
25%
Employees
$163K
Revenue/Employee
Cape Town, ZAF
Headquarters

Who works at Yoco?

Loading leads...

What do customers think of Yoco?

Yoco

Yoco

2.0
14 reviews
✓ Claimed

Categories

Money & Insurance#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/22/2017

Contact Information

Address:
ZA

Reviews (13)

Filter by rating:
Shannon Nichols
9/25/2025
🇿🇦 South Africa1 reviewsOrganicUnverified
Experience date: 9/25/2025
Problem Registering the Card Machine with Yoco

I tried signing up/registering my Yoco card machine with Yoco, but ran into an extremely frustrating issue. The signup/setup requires the device’s serial number, and even though I entered it correctly, I was confronted with the error “card reader not allocatable” (as confirmed by the WhatsApp helpline, which suggests that the machine may have had a previous owner). I bought my device (brand new) from (Hi-Fi Corp- A third-party reseller)-, so I’m not sure if this issue is limited to that situation, or if customers buying directly from Yoco also experience the same problem. Either way, this process should be seamless, but instead, I’ve had to spend time trying to resolve it. Frustrating experience, but the team on Instagram was able to help me sort out the serial number issue.

Abdul satar Mahomed
11/28/2025
🇿🇦 South Africa1 reviewsOrganicUnverified
Experience date: 11/27/2025
I purchased a YOCO machine 7 days ago…

I purchased a YOCO machine 7 days ago online. It arrived and I followed all the requirements to get the machine registered. It took my ID my bank details everything. Once the machine arrived, it refused to swipe. It kept giving me an error, saying: card feature disabled. When I sent this to support they said my system has been blocked for some $hIt reason. I have 7 businesses and 6 other credit card terminals fully operational. I ordered them to collect their machine and refund me immediately. Lets see how that pans out. I would NOT recommend this device to serious business people who are on the clock.

Ana Frawley
11/19/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 10/30/2025
Yoco withholding payments

Feedback on yoco withholding my last payment of R2856.71 when I had been a loyal customer of six and a half years. Bad customer services and zero concern in ensuring I am assisted. Seeing as I have been ignored, perhaps my request will be noticed. I want the full amount to be deposited into the charity organization I supported in South Africa. The Salvation Army, Girls Home in Soweto, and have the decency to send the bank stamped deposit slip on this platform. Regards, A Frawley

Liesbeth Allais
9/30/2025
🇧🇪 Belgium7 reviewsOrganicUnverified
Experience date: 9/27/2025
Fraudulous transactions

This payment system facilitates fraudulous transactions and doesn’t help affected customers. Never trust or use it.

Aphile Dlamini
8/8/2025
🇿🇦 South Africa1 reviewsOrganicUnverified
Experience date: 8/8/2025
poor service don't use them for your…

poor service don't use them for your payments online they just terminate your account when you receive payments without justification .The make up stories or conclusions that don't make sense please don't use YOCO they can't provide the service they claim they provide

Frequently Asked Questions about Yoco

What is Yoco's Revenue?
Yoco generates approximately $113M in annual revenue. With 695 employees, that's $162,500 per employee.
What does Yoco do?
Join 200,000+ South African merchants using our card machines and business payment solutions – low rates, easy-to-use business tools, and 7-day support.
How fast is Yoco growing?
Yoco employee count has changed by 25% year over year.
What technologies does Yoco use?
Yoco uses 26 technologies across their website including Security, Error Tracking, CMS. Key technologies include reCAPTCHA, Sentry, Storyblok.
Who are Yoco's competitors?
Yoco's main competitors include iKhokha, PayFast, Zapper. These companies operate in similar markets and compete for the same customer base.
What do customers think of Yoco?
Yoco has a Trustpilot score of 2.0 out of 5 (2 stars) based on 14 customer reviews.

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About yoco.co.za

Join 200,000+ South African merchants using our card machines and business payment solutions – low rates, easy-to-use business tools, and 7-day support.

Company Overview

yoco.co.za
Website
computers_electronics_and_technology
Industry
#766,110
Global Rank
56.7K
Monthly Visitors
26
Technologies

Technology Stack

yoco.co.za uses 26 technologies across their website including reCAPTCHA, Sentry, Storyblok, and more.

Security

reCAPTCHA

Error Tracking

Sentry

CMS

Storyblok

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel

Scheduling

Calendly

Traffic & Audience

56.7K
Monthly Visits
52%
Bounce Rate
1.2
Pages/Visit
0:38
Avg. Duration

yoco.co.za receives approximately 56.7K monthly visitors and ranks #766,110 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:38 on the site.

The majority of yoco.co.za's traffic comes from .

Frequently Asked Questions

What is yoco.co.za?
Join 200,000+ South African merchants using our card machines and business payment solutions – low rates, easy-to-use business tools, and 7-day support.
How much does yoco.co.za cost?
You can view yoco.co.za's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does yoco.co.za use?
yoco.co.za uses 26 technologies including reCAPTCHA, Sentry, and 20 more. View the full tech stack analysis above.
How do I contact yoco.co.za?
You can contact yoco.co.za via email at [email protected] or through their contact page.
What are yoco.co.za's social media accounts?
yoco.co.za is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is yoco.co.za hiring?
Check yoco.co.za's careers page for current job openings and opportunities.
How popular is yoco.co.za?
yoco.co.za receives approximately 56.7K monthly visitors and ranks #766,110 globally. Traffic is growing by 26.8% month-over-month.

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This page provides publicly available information about yoco.co.za. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yoco.co.za directly at https://yoco.co.za.