In a world drowning in transaction fees and manual reconciliation, Paystand is betting big on a cashless, fee-free future for B2B payments. With nearly $100M in funding and a vertical integration play that turns enterprise ERP systems into payment rails, they're not just processing transactions—they're rearchitecting the plumbing of business commerce.

""Paystand isn't just a payment processor—it's an infrastructure layer that turns your ERP into a bank.""

The tech stack reveals a pragmatic approach: jQuery and Bootstrap for broad compatibility, Tailwind for modern UI, and Google Analytics for conversion tracking. This isn't a bleeding-edge stack—it's built for reliability and fast iteration. The absence of a public Trustpilot rating is telling: they're B2B-first, where relationships and contracts trump public reviews. Their customer acquisition is likely through direct sales and channel partnerships, not inbound marketing.

• Vertical Integration Play: Deep NetSuite integration creates switching costs and recurring revenue
• Fee-Free Model: Disrupting the 2-3% transaction fee paradigm that plagues B2B payments
• ERP-as-Payment-Rail: Turning legacy systems into modern payment infrastructure
• High-Intent Traffic: 65% direct traffic indicates strong brand recall and user loyalty