

propay.com
propay.com
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Propay: The Silent Giant of Payment Processing
$51M revenue with 316 employees but zero public tech stack visibility
Propay.com operates in the shadows of fintech giants, generating $51.4M annually with just 316 employees—a revenue per employee ratio that would make most SaaS founders jealous. Yet despite this efficiency, they remain virtually invisible in the digital landscape.
"64% direct traffic means they're not acquiring customers—they're servicing existing ones. This isn't a growth play; it's a utility."
The Loyal User Paradox
With 64% direct traffic and only 13% organic search, Propay isn't playing the acquisition game. Their users type 'propay.com' directly into browsers because they're already customers. This is the signature of a B2B payments platform where businesses integrate Propay into their workflows and never leave. The 2.9% traffic from undefined sources suggests they're capturing enterprise clients who don't search—they're onboarded.
The Efficiency Engine
316 employees generating $51.4M revenue equals $162,658 per employee—exceptional for a payments company. Compare this to Stripe's estimated $1M+ per employee and you see the difference: Propay isn't chasing unicorn valuations with massive teams. They're running lean, serving a specific niche with surgical precision. The lack of visible funding rounds suggests they've been profitable from day one, avoiding the VC treadmill entirely.
The keyword data reveals their true nature. 'Propay login' (820 monthly searches) and 'what is propay account' (480 searches) aren't growth keywords—they're support queries. This is a platform where confusion reigns in the user experience, yet retention remains high. The 2.9/5 Trustpilot rating from just 2 reviews suggests either extreme user apathy or a B2B model where customer reviews aren't solicited.
- Zero detected tech stack suggests either legacy infrastructure or extreme security through obscurity
- The 'propay ticket' keyword (310 searches) indicates a heavy support burden
- 97% of traffic from undefined sources points to enterprise channels, not digital marketing
The Anti-Startup Success Story
Propay proves that in payments, reliability beats virality every time
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Reviews (2)
Absolutely TERRIBLE customer service
Absolutely TERRIBLE customer service! Our money is sitting in our propay account and for some reason stopped transferring. I have tried 7 times to contact anyone that can answer this basic question, and I keep getting transferred to different call centers. For a company that deals with our and our many tenants’ real money… this is absolutely ridiculous.
Avoid this payment processor at all costs
We had this payment processor for years with no issues. Recently we had some fraudulent donations come through. Propay was as unhelpful as possible-their customer facing reps do not know how to solve problems and customers are not allowed to speak to the back office who does. They treated us (a nonprofit and their customer for years) hostilely and like criminals; and could offer no help in getting the fraud to stop. Terrible communication and hours and hours total waiting on hold. Each time we called it was like starting over-no record of past conversations. Would not recommend.
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About propay.com
Company Overview
Traffic & Audience
propay.com receives approximately 73.7K monthly visitors and ranks #343,637 globally. The website has a bounce rate of 31% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 4:18 on the site.
The majority of propay.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about propay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit propay.com directly at https://propay.com.