paytient.co
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Paytient: The Healthcare Fintech Fixing the Payment Problem
How a $28M revenue company is giving employees the power to pay for care without the debt trap.
Healthcare costs are a crisis, but for employees, the bigger problem is often the payment mechanism itself. Paytient isn't just another fintech app; it's a structural fix for the broken relationship between paychecks and medical bills, built to make healthcare actually accessible.
"Paytient doesn't just finance healthcare; it decouples the cost of care from the immediate burden of payment."
The Employer-Led Trojan Horse
Paytient plays a brilliant B2B2C game. By selling directly to employers (like the 198-person team suggests they're scaling), they bypass the consumer adoption friction that kills most fintechs. The employer offers the benefit, the employee uses it, and the network effect kicks in. It's a classic distribution play, but applied to the notoriously difficult healthcare market.
The Growth Engine: SEO & Direct Trust
With 7,865 monthly visits, the traffic volume isn't massive, but the quality is telling. A 42% direct traffic share is unusually high for a B2B fintech at this stage. It indicates strong brand recall—employees and HR leaders are typing 'paytient.co' directly into their browsers. The 33% organic traffic suggests a content strategy that's working, likely targeting HR benefits keywords rather than generic consumer finance terms.
The tech stack reveals a modern, performance-focused build. Using Tailwind CSS and GSAP suggests a polished, interactive UI, while PWA (Progressive Web App) capabilities hint at a mobile-first approach. They're not over-engineering; they're using standard, robust tools to deliver a seamless experience. The lack of heavy custom frameworks suggests speed and maintainability are priorities.
- Zero-interest health payment accounts (the core product)
- Employer-sponsored model (B2B2C distribution)
- No credit checks or fees (removing consumer barriers)
- Modern tech stack focused on UX (Tailwind, PWA)
The Verdict: A Quiet Giant in the Making
Paytient is solving the payment friction in healthcare, one employer at a time. With strong revenue and high brand loyalty, they're positioned to own the 'how we pay' layer of the healthcare stack.
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Open Graph Image
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Meta Tags
Paytient® - Give Your People the Power to Pay for Healthcare
Unlock access to care for the whole family with a Paytient Health Payment Account. No interest, no fees, and no credit check to open an account.
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About paytient.co
Unlock access to care for the whole family with a Paytient Health Payment Account. No interest, no fees, and no credit check to open an account.
Company Overview
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Technology Stack
paytient.co uses 25 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS
CMS
Contentful, Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
paytient.co receives approximately 7.9K monthly visitors and ranks #3,304,020 globally. The website has a bounce rate of 95% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:04 on the site.
The majority of paytient.co's traffic comes from .
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This page provides publicly available information about paytient.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paytient.co directly at https://paytient.co.