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PebblePost: The $14M Ad Tech Ghost
How a 93-person team built a profitable, invisible retail marketing engine
In a world obsessed with viral startups and billion-dollar valuations, PebblePost operates in the shadows—generating $14.9M in revenue with just 93 employees. This isn't a growth hack; it's a precision machine for retail marketing that doesn't need the spotlight to make it work.
"PebblePost doesn't chase scale; it engineers precision—93 people doing what 500+ would at a typical ad tech firm."
The Invisible Engine
With 59% direct traffic, PebblePost's brand isn't built on SEO or content marketing—it's built on results. Retailers don't search for 'ad tech'; they type 'pebblepost' directly because they're already clients. That's a $66.9M-funded company operating like a bootstrapped profit machine.
The Retail-Focused Pivot
While competitors chase every vertical, PebblePost doubled down on retail and commerce. Their top keywords reveal the strategy: 'mejuri pebblepost case study' and 'lulu and georgia— content publisher' show they're not selling a platform—they're selling proven outcomes to specific industries.
The tech stack tells a story of efficiency over flash. jQuery, Bootstrap, and Tailwind CSS—no complex React frameworks or bleeding-edge stacks. They're not building for Silicon Valley; they're building for performance. The 11,660 monthly visits aren't vanity metrics; they're qualified leads and existing clients checking in.
- Profitability signals: High revenue-to-employee ratio ($160K/employee) suggests efficient operations
- Direct traffic dominance (59%) indicates strong brand recall and client retention
- Case study focus: 'Mejuri' and 'Lulu & Georgia' references show they're playing in the premium retail space
The Quiet Giant of Retail Marketing
PebblePost proves that in ad tech, you don't need to be the loudest—you just need to be the most effective. With $66.9M raised and $14.9M in revenue, they're not building for an exit; they're building for the long haul.
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Meta Tags
PebblePost | Drive Incremental Outcomes at Scale
PebblePost delivers unmatched scale, precision, and incremental marketing performance for leading retail and commerce brands.
PebblePost
See how PebblePost delivers unparalleled scale, precision, and performance.
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About pebblepost.com
PebblePost delivers unmatched scale, precision, and incremental marketing performance for leading retail and commerce brands.
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Technology Stack
pebblepost.com uses 18 technologies across their website including PHP, Contentful, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
pebblepost.com receives approximately 11.7K monthly visitors and ranks #2,073,504 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:33 on the site.
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