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Peekapak: The Narrative-First SEL Play
How a 15-person team is building a $1.5M curriculum by embedding emotional intelligence into literacy.
The SEL (Social Emotional Learning) market is crowded with generic modules and check-the-box programs. Peekapak is betting that the only way to teach resilience is through a good story.
"They aren't selling 'SEL curriculum'—they're selling narrative-based literacy integration that happens to build emotional resilience."
The Classroom Trojan Horse
Peekapak doesn't ask schools to carve out 30 minutes for 'feelings time.' Instead, they integrate directly into ELA and literacy blocks. By aligning with CASEL standards via engaging stories, they bypass the 'extra subject' fatigue teachers face. This strategy converts a 'nice-to-have' wellness initiative into a 'must-have' literacy tool.
The Efficiency of Focus
With only 15 employees generating $1.5M in revenue, Peekapak boasts a revenue-per-employee ratio of $100k. That is exceptionally high for an edtech company at this stage. It suggests a lean, product-led growth engine rather than a sales-heavy enterprise machine. Their traffic mix (42% direct, 41% organic) confirms strong brand recall and SEO dominance in niche curriculum terms.
The data reveals a company punching above its weight class. While they rank #1.1M globally (standard for niche B2B edtech), their keyword strategy is surgical. They capture high-intent, low-volume queries like '6th grade STAAR writing prompts the gratitude challenge'—exactly what a Texas teacher searches for on a Tuesday afternoon. This isn't broad brand building; it's precision targeting of the lesson planner.
- Narrative Integration: Uses story-based characters to teach SEL concepts, not worksheets.
- Tech Stack Modernity: Uses Vite and PWA, indicating a focus on speed and modern web app performance.
- Leadership Depth: Co-founder Ami Shah leads with a clear vision, supported by a strong education-focused leadership team (Jenna Santyr).
The Quiet Giant in Niche EdTech
Peekapak proves that in a market obsessed with scale, deep vertical integration and narrative quality can build a profitable, sustainable business.
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Peekapak Social Emotional Learning Curriculum for K-12
Peekapak infuses social emotional learning & well-being in K-12 classrooms. We integrate into literacy & ELA curriculums to captivate students with engaging, narrative-based content.
Peekapak infuses social emotional learning in K12 classrooms. We integrate into literacy curriculum to captivate students with engaging content.
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About peekapak.com
Peekapak infuses social emotional learning & well-being in K-12 classrooms. We integrate into literacy & ELA curriculums to captivate students with engaging, narrative-based content.
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peekapak.com uses 19 technologies across their website including AccessiBe, Google Maps, Font Awesome, and more.
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peekapak.com receives approximately 9.4K monthly visitors and ranks #1,157,940 globally. The website has a bounce rate of 25% with visitors viewing an average of 11.7 pages per visit. Users spend an average of 1:52 on the site.
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