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pendo.io

25 technologies
VerifiedVisit251.7K/mo$181M90225 Tech25 Leads
Deep Dive

Pendo: The Product Experience Platform That Actually Gets It

How a $470M-funded martech player is quietly owning the product-led growth stack

While SaaS companies obsess over marketing funnels, Pendo is building the operating system for product-led growth. This isn't just analytics—it's the full-stack product experience layer that 902 employees are scaling to $180M+ ARR.

$180.6M
Annual Revenue
$469.5M
Total Funding
902
Employees
251K
Monthly Website Visits

"Pendo isn't just tracking what users do—they're telling you exactly what to build next."

The Founder's Obsession

Todd Olson didn't start Pendo to build another analytics tool. He started it because he was tired of flying blind as a product manager. The company's $469.5M funding round wasn't for flashy marketing—it was for building the infrastructure that product teams actually need. With 902 employees, they're not a startup anymore; they're the category leader.

The Growth Story

Pendo's 251K monthly visits might seem modest compared to viral consumer apps, but that's the point. They're not chasing eyeballs—they're chasing enterprise contracts. Their tech stack (Tailwind, Vite, Ant Design) shows a modern, product-first engineering culture. The 157K backlinks suggest they're winning on content and product-led acquisition, not just paid spend.

What makes Pendo unique isn't just the product—it's the positioning. They've built a moat by combining analytics, in-app guidance, and feedback loops into one platform. While competitors like Mixpanel focus on analytics and WalkMe on digital adoption, Pendo owns the entire product experience stack. This is why they can command premium pricing and scale to $180M+ ARR.

  • Product-led growth isn't a buzzword for them—it's their business model
  • They've consolidated multiple tools into one platform (analytics + guidance + feedback)
  • Enterprise focus means higher ACV but slower growth cycles
  • The 3.2/5 Trustpilot rating suggests some friction in customer experience
They're not chasing viral growth
They own the full product experience stack
They don't focus on SMBs
Enterprise-grade infrastructure
They're not a pure analytics tool
Product-led acquisition at scale

The Verdict: Pendo is a Category King in the Making

With $470M in funding and $180M+ ARR, they're not just playing the product-led growth game—they're defining it. The question isn't whether Pendo will win; it's how many categories they'll own.

What tech stack does Pendo use?

25 detected
Video1
Authentication1
Security1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Customer Support1
Product1
Web Standards1
Build Tools1
UI Libraries2
Frontend Frameworks1

How much traffic does Pendo get?

Traffic & Engagement

251.7K
Monthly Visits
-11.0%
4.7
Pages/Visit
12:16
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend-48%
488.2K
Oct 2025
Oct
282.8K
Nov 2025
Nov
251.7K
Dec 2025
Dec

Rankings

#151,293
Global Rank
#61,431
United States Rank
Computer Software and Development
Category

Backlinks & Authority

157.3K
Backlinks
7.6K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend-51%
318.4K
Jul 2025
Jul
286.7K
Aug 2025
Aug
278.4K
Sep 2025
Sep
276.9K
Oct 2025
Oct
272.1K
Nov 2025
Nov
157.3K
Dec 2025
Dec

Search Traffic

Organic
62.1K
Paid
21.5K

Top Organic Keywords

#1pendo
18,100 vol37.9%
#1pendo pricing
1,600 vol3.3%
#1pendo careers
1,300 vol2.7%
#1pendo io
1,000 vol2.1%
#1pendo login
1,000 vol2.1%

Where is Pendo's audience located?

🇺🇸United States51.4%
🇮🇳India11.0%
🇬🇧United Kingdom7.5%
🇨🇦Canada3.1%
🇮🇩Indonesia2.4%

Device Distribution

Desktop70.8%
Mobile29.2%

What is Pendo's revenue?

$181M
Annual Revenue
902
2%
Employees
$200K
Revenue/Employee
$470M
Total Funding
$1.0B
Valuation
#167
Growjo Rank
Martech
Raleigh, United States
Headquarters

Who works at Pendo?

Loading leads...

What do customers think of Pendo?

Pendo.io

Pendo.io

3.2
2 reviews

Categories

Software Vendor#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
South Dawson Street 418
Raleigh, US

Reviews (2)

Filter by rating:
Foxhound
8/23/2023
🇨🇿 Czech Republic9 reviewsOrganicUnverified
Experience date: 8/18/2023
Counterintuitive and inefficient to Use

I can see where Pendo can work to deliver what it says it can. However, it takes too long to learn to do even basic things as some procedures seem very roundabout in how you need to do them. Setting up a step-by-step guide inside an app seemed quite a counterintuitive and repetative task that I'm sure could be more streamlined and efficient. Pendo's own tutorial videos are a mixed bag. Some presentations are good, while others are just a lot of talk and never really get to the subject. Pendo might be OK for you if you have the time to learn it. However, if time is precious to you and you have a lot of tight deadlines you may want to look elsewhere.

James
12/16/2019
🇬🇷 Greece2 reviewsOrganic
Hard to use

Hard to use, unreasonable price

👍 1

Frequently Asked Questions about Pendo

What is Pendo's Revenue?
Pendo generates approximately $181M in annual revenue. With 902 employees, that's $200,200 per employee. The company has raised $470M in total funding.
How fast is Pendo growing?
Pendo has declined by 11.0% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Pendo?
When visiting Pendo, visitors view an average of 4.7 pages per visit, and spend around 12:16 on the site, and the bounce rate is 55.2%.
How do people find Pendo?
168.1K people (67%) visit Pendo directly. 62.1K (25%) find them through organic search. 21.5K (9%) come through paid advertising.
Who uses Pendo?
Pendo's top market is United States with 129.3K visitors (51.4%). India is 2nd with 27.6K (11.0%). United Kingdom is 3rd with 18.9K (7.5%).
What technologies does Pendo use?
Pendo uses 25 technologies across their website including Video, Fonts, Authentication. Key technologies include Wistia, Google Fonts, Okta.
Who are Pendo's competitors?
Pendo's main competitors include Mixpanel, Instapage, Landingi, Wingify, Hotjar. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pendo?
Pendo has a Trustpilot score of 3.2 out of 5 (3 stars) based on 2 customer reviews.

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About pendo.io

Company Overview

pendo.io
Website
25
Technologies
25+
Employees

Technology Stack

pendo.io uses 25 technologies across their website including Wistia, Google Fonts, Okta, and more.

Video

Wistia

Fonts

Google Fonts

Authentication

Okta

Security

HSTS

Cloud & Hosting

Vercel

Privacy & Consent

OneTrust

Frequently Asked Questions

What is pendo.io?
pendo.io is a website that you can visit at https://pendo.io. Use TechList.ai to discover the technologies, analytics, and company information about pendo.io.
What technologies does pendo.io use?
pendo.io uses 25 technologies including Wistia, Google Fonts, and 19 more. View the full tech stack analysis above.

Related Searches

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This page provides publicly available information about pendo.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pendo.io directly at https://pendo.io.