HR data is fragmented, siloed, and often locked in spreadsheets. peopleIX is betting that the future of workforce planning isn't just about collecting data—it's about asking the right questions in real-time. By positioning itself as a 'KI-Data-Analyst' (AI Data Analyst) for People Teams, they're moving beyond static dashboards to active intelligence.

"The market doesn't need another dashboard; it needs a conversational partner that understands workforce dynamics."

The tech stack reveals a pragmatic approach. They leverage jQuery and Bootstrap (mature, stable) alongside modern animation libraries like Lottie and GSAP. It’s a 'boring tech' foundation that allows them to focus resources on the core product—unifying HR data—rather than chasing the latest JavaScript framework hype. This signals stability, not flash.

• The 'people x' vs 'peopleix' confusion: 3,010 monthly searches for the misspelling indicate high brand awareness but potential SEO leakage.
• Direct traffic (41%) is unusually high for a relatively unknown SaaS, suggesting strong word-of-mouth or offline marketing.
• The 'peopleix vs visier' keyword shows they are actively positioning themselves against established incumbents in the People Analytics space.