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PeopleStrong: The Asian HCM Giant You Haven't Heard Of
With 2.2M monthly visits and $397M revenue, this is the platform quietly dominating Asia's talent tech.
While the Western HCM market is saturated with Workday and Oracle, a parallel universe of HR tech is thriving in Asia—built for scale, speed, and a different set of cultural complexities. PeopleStrong isn't just another SaaS vendor; it's the operating system for modern Asian enterprises.
"PeopleStrong proves that you don't need to conquer the US market to build a billion-dollar HR tech empire."
The Silent Traffic Juggernaut
With 2.2M monthly visits, PeopleStrong's traffic is massive for a B2B platform. But the real story is in the composition: 66% direct traffic indicates a deeply embedded enterprise customer base. This isn't a product people stumble upon; it's a platform they log into daily. The 17% organic search suggests a mature brand with strong recall, while the 84K+ backlinks show serious domain authority in the HR tech space.
The Asian Moat
PeopleStrong's dominance in Asia isn't accidental—it's architectural. The platform is built for the region's unique compliance landscapes, multi-lingual needs, and complex payroll structures. While global giants struggle with localization, PeopleStrong operates with cultural fluency. The top keywords reveal their strategy: 'myhrpeoplestrong' and 'peoplestrong login' show they're the daily driver for employees, not just an HR department tool.
The company's tech stack tells a story of modernization. They're using jQuery (legacy but stable), Tailwind CSS, and Bootstrap—indicating a hybrid approach where reliability trumps bleeding-edge innovation. The presence of Zendesk suggests heavy customer support infrastructure, typical for enterprise HCM where service is as critical as software.
- Revenue scale: $397M puts them in the top tier of global HCM providers, yet they fly under the radar in Western tech media
- Traffic quality: 66% direct traffic is exceptional for B2B—this indicates product stickiness and daily active usage
- Regional focus: The 'undefined' top country data (likely India and SEA) suggests they've won their home markets before expanding globally
The Quiet Giant of Asian HR Tech
PeopleStrong demonstrates that regional dominance with deep product integration can be more valuable than global expansion with shallow penetration.
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Leading HCM Platform in Asia | PeopleStrong
Bring experience, insights, and people strategy together with the most comprehensive HCM platform in Asia built for modern, talent-focused enterprises.
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Best HRMS out there in the market
Best HRMS out there in the market. Having implemented Alt Worklife within my organization I can proudly say that it has increased the employee engagement and productivity. HR effectiveness has increased and the employee visibility has also increased. An automated mobile first SAAS platform enables any time access on the go and eliminates the need of physical presence. The customer success team made sure that Alt seamlessly got integrated inside my work environment.
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About peoplestrong.com
Bring experience, insights, and people strategy together with the most comprehensive HCM platform in Asia built for modern, talent-focused enterprises.
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peoplestrong.com uses 21 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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peoplestrong.com receives approximately 2.2M monthly visitors and ranks #17,218 globally. The website has a bounce rate of 21% with visitors viewing an average of 8.2 pages per visit. Users spend an average of 4:47 on the site.
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