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The Invisible Giant in IT Staffing
How PeopleToGo quietly serves enterprise clients with a 100-person team and $14.5M revenue
In a market dominated by giants like Robert Half and TEKsystems, PeopleToGo has carved out a $14.5M niche by mastering the art of invisible, just-in-time IT staffing. This isn't a growth-at-all-costs startup—it's a precision instrument for enterprise talent delivery.
"The most telling metric isn't their traffic—it's their traffic composition. When 53% comes from organic search and 33% from direct, you're not looking at a marketing play. You're looking at a relationship-driven business with deep enterprise roots."
The Enterprise Trust Engine
PeopleToGo's traffic profile reveals a business built on repeat enterprise engagements, not viral marketing. With 33% direct traffic, their clients aren't finding them through ads—they're bookmarking and returning. This is the signature of a service that's become embedded in enterprise procurement cycles.
The SEO Paradox
Their keyword strategy is fascinatingly counterintuitive. They rank for 'people go' (660 monthly volume) and 'peples go' (450 monthly)—likely typos—but also for highly specific queries like 'how to cater resume profile to job description.' This suggests a dual strategy: capturing broad staffing searches while also positioning as thought leaders in candidate optimization.
The leadership team—Allan MacNeil (VP Operations), Chris Collins (VP & Managing Partner), Neil Renton (Director Operations)—reads like an operations-first playbook. No flashy CMO. No growth hacker. Just seasoned operators who understand that in IT staffing, reliability beats virality every time.
- Built for enterprise procurement cycles, not consumer discovery
- Traffic composition suggests high client retention and repeat business
- Leadership team is operations-heavy, not marketing-heavy
- Niche focus on IT staffing allows for specialized service delivery
- Revenue-per-employee ratio suggests efficient operations
The Quiet Giant Strategy
PeopleToGo proves you don't need to be loud to be profitable. In B2B services, trust compounds silently.
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https://www.peopletogo.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNDgzQlE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--3f4eb3cb50820e07088e49077a6a19c2039a8b28/og-image.jpg
Meta Tags
PeopleToGo | Your Partner for IT Staffing & Tech Services
PeopleToGo provides just-in-time IT staffing and technology services across North America, ensuring skilled resources are available at the right time and place.
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About peopletogo.com
PeopleToGo provides just-in-time IT staffing and technology services across North America, ensuring skilled resources are available at the right time and place.
Company Overview
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Technology Stack
peopletogo.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Analytics & Marketing
New Relic, Clarity, Google Analytics
Performance
Lazy Loading
Traffic & Audience
peopletogo.com receives approximately 1.4K monthly visitors and ranks #10,236,855 globally. The website has a bounce rate of 31% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:23 on the site.
The majority of peopletogo.com's traffic comes from .
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