percy.ai
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Percy.ai: The AI Co-Pilot for Real Estate's Next Frontier
A 24-person startup targeting 2.1K monthly visits and $1.8M in revenue.
In a market saturated with generic AI tools, Percy.ai is carving out a lucrative niche by targeting the intersection of real estate and mortgage lending. With a lean team of just 24 employees, they are proving that vertical-specific AI can generate serious revenue.
"The real moat isn't the AI model; it's the integration into the daily workflows of loan officers and agents."
The High-Value Niche
Percy.ai doesn't chase the mass market. Their focus on 'Real Estate and Mortgage Borrowers Homeowners' suggests a B2B2C model where the software empowers professionals (agents and loan officers) to serve consumers better. With 'hundreds of thousands' of users claimed, they are leveraging network effects in an industry that relies heavily on referrals and reputation.
The Traffic Paradox
Here is the anomaly: Percy.ai has 2,153 monthly visits, yet 69% of that traffic is direct. This indicates a highly concentrated user base—likely existing clients logging in daily—rather than a broad acquisition funnel. While their global rank is #7 million (low), their high direct traffic suggests a sticky product with strong retention among a smaller, dedicated user group.
The leadership team brings serious industry pedigree. Charles Williams leads the charge, joined by Shashank Shekhar (Founder of InstaMortgage and a 2023 Entrepreneur of the Year). This combination of tech leadership and deep mortgage expertise suggests they aren't just building features; they are solving workflow problems they understand intimately.
- Vertical Focus: Exclusively Real Estate & Mortgage (no generic AI noise).
- Lean Operations: $75k revenue per employee is efficient for a Series A-stage company.
- Tech Stack: Modern but pragmatic (Tailwind, PWA, jQuery) prioritizing speed over hype.
- Brand Consistency: Strong social presence across Twitter, LinkedIn, and Facebook.
The Verdict: A Quiet Giant
Percy.ai proves that in the age of AI, depth beats breadth. By owning the real estate workflow, they are building a defensible business that looks small on the web but massive on the balance sheet.
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Homepage: Percy.ai AI For Real Estate and Mortgage
Homepage: Percy.ai AI For Real Estate and Mortgage Borrowers Homeowners
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About percy.ai
Homepage: Percy.ai AI For Real Estate and Mortgage Borrowers Homeowners
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Technology Stack
percy.ai uses 28 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
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Laravel
Programming Languages
PHP
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Squarespace, WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
percy.ai receives approximately 2.2K monthly visitors and ranks #7,014,437 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:45 on the site.
The majority of percy.ai's traffic comes from .
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