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Spiny.ai: The Revenue Intelligence Engine for Publishers
How a 18-person team is fixing content monetization with real-time editorial analytics
While publishers obsess over traffic, Spiny.ai obsesses over what actually matters: revenue per article. In a world where editorial decisions are made on gut feeling, this platform brings ruthless, data-driven clarity to what content actually pays the bills.
"Most publishers know their traffic. Few know their profit per article. Spiny.ai fixes that blindspot in real-time."
The Revenue Attribution Problem
Traditional analytics tell you what's popular. Spiny.ai tells you what's profitable. Their platform connects editorial decisions directly to revenue impact, letting publishers see exactly which writers, topics, and content formats drive dollars—not just eyeballs. This is critical in sports publishing where game coverage can spike traffic but tank RPMs.
The Sports Publishing Edge
Sports publishers face unique volatility: traffic surges during games but ad rates often collapse. Spiny.ai's editorial insights help optimize publishing cadence and writer assignments around revenue patterns, not just pageviews. Their 87% undefined traffic suggests heavy direct usage—publishers logging in daily to make decisions, not just check dashboards.
The company's tech stack (Next.js, Tailwind, HubSpot) signals modern, product-led growth. With $0.7M revenue from just 18 people, they're pulling ~$39K per employee—lean for B2B SaaS. The lack of funding data suggests they're either bootstrapped or early-stage, making every customer count.
- BidRoll Header Bidding: Optimizes ad yield without sacrificing user experience
- Publisher Intelligence: Connects writer performance directly to revenue metrics
- Editorial Insights: Real-time guidance on what to publish next for maximum profit
The Verdict: A Quiet Powerhouse
Spiny.ai isn't chasing scale—they're chasing depth. For sports publishers drowning in traffic data but starved of revenue clarity, this is the antidote. The question isn't whether they're solving a real problem—it's whether they can own the category before bigger players wake up.
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Accelerate ad revenue, web traffic and subscriber growth - Spiny
Adapt your editorial strategy in real-time, manage your writers and gain visibility on what's driving revenue via our intelligent platform.
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About spiny.ai
Adapt your editorial strategy in real-time, manage your writers and gain visibility on what's driving revenue via our intelligent platform.
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Technology Stack
spiny.ai uses 13 technologies across their website including HSTS, Vercel, HubSpot, and more.
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HSTS
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spiny.ai receives approximately 4.4K monthly visitors and ranks #4,559,170 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:16 on the site.
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