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pfcu4me.com

19 technologies
VerifiedGrowingVisit55.3K/mo$47M20319 Tech25 Leads
Deep Dive

PFCU: The Michigan Credit Union That Scaled Without Venture Capital

A $46M revenue, 203-employee financial institution that prioritizes local trust over digital disruption.

While fintechs chase unicorn valuations, Portland Federal Credit Union (PFCU) quietly built a $46.9M revenue engine serving Michigan communities. Their 71% direct traffic rate reveals a powerful truth: in finance, trust beats disruption every time.

$46.9M
annual revenue
203
employees
71%
direct traffic
4,836
backlinks earned

"PFCU proves that in local finance, being boring and reliable is the ultimate competitive advantage."

The Unsexy Power of Direct Traffic

PFCU commands 55,323 monthly visits with 71% arriving directly—no SEO tricks, no paid ads. This isn't a growth hack; it's earned loyalty. When members type 'pfcu login' (1,780 monthly searches) or 'pfcu bank login' (400 searches), they're not shopping around. They're coming home. This direct-to-member relationship is worth more than any viral marketing campaign.

The Michigan Advantage

With 100% of traffic from undefined (likely Michigan), PFCU has achieved what every local business dreams of: geographic dominance. They've turned 'Portland Credit Union' (230 monthly searches) into a regional keyword fortress. While national banks spend billions on brand awareness, PFCU owns their backyard through 4,836 earned backlinks—a testament to deep community integration.

The tech stack tells a story of pragmatic evolution. Built on jQuery and Bootstrap, enhanced with Tailwind CSS and DaisyUI, PFCU's digital presence isn't flashy—it's functional. They've adopted Progressive Web App (PWA) capabilities and integrated Zendesk for support, showing they understand that members want reliability, not revolution. The absence of cutting-edge fintech stacks isn't a weakness; it's a deliberate choice to prioritize stability over novelty.

  • Trust-driven model: 71% direct traffic demonstrates exceptional member retention
  • Local SEO dominance: Owns Michigan-specific search terms without aggressive marketing
  • Pragmatic tech: Uses proven technologies rather than chasing fintech trends
  • Steady growth: $46.9M revenue with 203 employees shows sustainable scaling
  • Community integration: 4,836 backlinks reflect deep local partnerships
No venture capital funding
Stable $46.9M revenue without external funding
No national brand recognition
71% direct traffic proves authentic member relationships
No cutting-edge blockchain or AI features
4,836 backlinks demonstrate community authority
Limited social proof (only 1 Trustpilot review)
203 employees serving Michigan communities

The Anti-Fintech Playbook

PFCU's success proves that in local finance, boring is beautiful. They've built a $46.9M business by being the trusted partner—not the disruptive innovator. For founders and investors, this is a masterclass in sustainable, community-rooted growth.

What tech stack does Pfcu4me use?

33 detected
Security1
Programming Languages1
Customer Support1
Web Standards1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics14
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
G
Google Analytics
J
jsDelivr
G
Google Static
G
Google DoubleClick
F
Facebook Pixel
G
Google Ads
F
Facebook
A
Amazon CloudFront

How much traffic does Pfcu4me get?

Traffic & Engagement

27.1K
Monthly Visits
-27.9%
5.6
Pages/Visit
6:10
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend-44%
48.1K
Oct 2025
Oct
37.7K
Nov 2025
Nov
27.1K
Dec 2025
Dec

Rankings

#827,219
Global Rank
#204,371
United States Rank
Banking
Category

Backlinks & Authority

4.8K
Backlinks
869
Ref. Domains
32
Authority Score
Low
Penalty Risk
Backlinks Trend-13%
5.6K
Jul 2025
Jul
5.5K
Aug 2025
Aug
5.3K
Sep 2025
Sep
5.0K
Oct 2025
Oct
4.8K
Nov 2025
Nov
4.8K
Dec 2025
Dec

Search Traffic

Organic
14.6K

Top Organic Keywords

#1pfcu4me
4,400 vol24.3%
#1portland federal credit union
1,900 vol10.5%
#2pfcu
40,500 vol7.3%
#1pfcu portland mi
720 vol4.0%
#1portland federal credit union portland mi
590 vol3.3%

Where is Pfcu4me's audience located?

🇺🇸United States99.3%
🇨🇦Canada0.6%
🇵🇰Pakistan0.1%
🇫🇷France0.1%

Device Distribution

Desktop100.0%
Mobile0.0%

What keywords does Pfcu4me rank for?

5 keywords
1pfcu login1.8K vol$0.40
2pfcu bank login400 vol
3pfcu8.6K vol$1.95
4portland credit union230 vol
5co op network credit union230 vol

How is Pfcu4me's SEO?

Meta Tags

title83 chars

PFCU - Your Trusted Financial Partner in Michigan | Banking, Loans, and More - PFCU

description145 chars

Discover PFCU, your reliable partner for savings accounts, personal loans, credit cards, and more. Explore our range of financial services today!

languageEN

H1 Tags

h1NCUA Safety & Soundness
h1PFCU - MI Credit Union
h1NCUA Safety & Soundness

Who works at Pfcu4me?

Loading leads...

What do customers think of Pfcu4me?

Portland Federal Credit Union

Portland Federal Credit Union

3.3
1 reviews

Categories

Bank#undefinedFinancial Institution#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Charlotte Highway 9077
Portland, US

Reviews (1)

Filter by rating:
Jon Hulett
4/9/2020
🇺🇸 United States3 reviewsOrganic
Credit Union Expert says PASS on PFCU

I would as a Credit Union expert and rural citizen only do business with them if they are the only local credit union in your area. They are better than a bank, but worse than any other Credit Union in their area. In any market they are in except Portland City, you can get a better Credit Union. I'd skip Lake Michigan CU because they tried to become a bank, which I say because their territories overlap in many areas. I was a third-generation member of the this CU. They were my primary financial source for about three years when I lived in Sunfield. I have two serious issues with this institution, as a former banker, CU Board Member and CUSO professional (which are all incidental and unrelated - I was never any of these for this Credit Union). The first is when opening my account, they would not accept the only real utility bill I had - on site propane. The electrical in my farm home was hooked to another unit, and on a family meter that was not in my name. These were the second generation members, with whom they were also familiar. Like many rural occupants, I had prepaid for cellular. I had to fight with them about this, and they wanted my address changed on my ID. From an auditing standpoint, the collaborating facts and documentation far outweighed the need for these: I had many proofs of address in-hand. The bigger problem is their dormancy policy. 90% of the CU institutions send pre-dormancy letters before fees or closure. They had a correct phone, email and mailing address on my account. They were aware that I was locked out of online banking not remembering my account number. To get my account number, I would need to drive 70 miles in person. And, in the middle of the COVID19 pandemic, WITHOUT NOTICE they closed my account, kept my interest and share deposit to boot. My last transaction was in October 2019 when I transferred money to pay off my safety box and close it, which is less than six months. They need better procedures and policies, and one of their managers opening my account has an IQ issue, no question about it.

Frequently Asked Questions about Pfcu4me

What is Pfcu4me's Revenue?
Pfcu4me generates approximately $47M in annual revenue. With 203 employees, that's $231,000 per employee.
What does Pfcu4me do?
Discover PFCU, your reliable partner for savings accounts, personal loans, credit cards, and more. Explore our range of financial services today!
How fast is Pfcu4me growing?
Pfcu4me has declined by 27.9% in the last 6 months according to traffic data. employee count has changed by 12% year over year.
How do people interact with Pfcu4me?
When visiting Pfcu4me, visitors view an average of 5.6 pages per visit, and spend around 6:10 on the site, and the bounce rate is 39.9%.
How do people find Pfcu4me?
12.5K people (46%) visit Pfcu4me directly. 14.6K (54%) find them through organic search.
Who uses Pfcu4me?
Pfcu4me's top market is United States with 27.0K visitors (99.3%). Canada is 2nd with 160 (0.6%). Pakistan is 3rd with 24 (0.1%).
What technologies does Pfcu4me use?
Pfcu4me uses 19 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, HSTS.
Who are Pfcu4me's competitors?
Pfcu4me's main competitors include Mahalo Banking, Gateway Financial Solutions, Tenurgy, Plinqit, Traverse City State Bank. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pfcu4me?
Pfcu4me has a Trustpilot score of 3.3 out of 5 (3 stars) based on 1 customer reviews.

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About pfcu4me.com

Discover PFCU, your reliable partner for savings accounts, personal loans, credit cards, and more. Explore our range of financial services today!

Company Overview

pfcu4me.com
Website
finance
Industry
#450,276
Global Rank
55.3K
Monthly Visitors
19
Technologies
25+
Employees

pfcu4me.com Key Pages

Contact pfcu4me.com

Technology Stack

pfcu4me.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CDN

jsDelivr

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Traffic & Audience

55.3K
Monthly Visits
28%
Bounce Rate
5.2
Pages/Visit
2:55
Avg. Duration

pfcu4me.com receives approximately 55.3K monthly visitors and ranks #450,276 globally. The website has a bounce rate of 28% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 2:55 on the site.

The majority of pfcu4me.com's traffic comes from .

Frequently Asked Questions

What is pfcu4me.com?
Discover PFCU, your reliable partner for savings accounts, personal loans, credit cards, and more. Explore our range of financial services today!
What technologies does pfcu4me.com use?
pfcu4me.com uses 19 technologies including YouTube Embed, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact pfcu4me.com?
You can contact pfcu4me.com through their contact page.
What are pfcu4me.com's social media accounts?
pfcu4me.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is pfcu4me.com hiring?
Check pfcu4me.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is pfcu4me.com?
pfcu4me.com receives approximately 55.3K monthly visitors and ranks #450,276 globally. Traffic is growing by 10.9% month-over-month.

Related Searches

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This page provides publicly available information about pfcu4me.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pfcu4me.com directly at https://pfcu4me.com.