piab.com
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Piab: The Invisible Engine of Modern Automation
How a 700-person Swedish firm quietly powers the world's most critical robotic handling systems.
While the world obsesses over humanoid robots and AGI, the unglamorous truth of industrial automation lies in the grip of the hand. Piab is the invisible giant here, a Swedish vacuum technology specialist whose systems lift, hold, and place millions of items every day in factories you've never seen.
"In a market obsessed with AI, Piab bets on the physics of suction—and wins with $308M in revenue."
The Stealthy Scale
Piab operates in the 'heavy industry and engineering' sector, but their footprint is surprisingly agile. With 699 employees generating over $308M in revenue, they achieve a staggering $441K revenue per employee. This isn't a high-growth startup; it's a precision-engineered profit machine. Their traffic—86K monthly visits—is modest, but highly targeted: 52% comes from organic search, indicating a loyal, industrial user base that knows exactly what they need (e.g., 'piab s.mx42p3060.gc14m.01').
Niche Dominance
Piab doesn't sell to consumers. They solve the fundamental 'pick and place' problem for every industrial sector. Their top keywords aren't generic; they're specific product codes and technical terms like 'end effector with pass thru' and 'fx70 piab'. This signals a deep moat: they are not a brand, but a critical component supplier. Their unique advantage is the 'vacuum-driven' approach—reliable, simple, and effective in environments where complex mechanics fail.
The company's digital presence reflects its operational ethos. The website uses modern tech like Tailwind CSS and PWA capabilities, but the traffic sources reveal a business built on relationships and technical reputation rather than viral marketing. The lack of a Trustpilot rating isn't a weakness; it's a confirmation that they sell B2B solutions, not consumer experiences.
- Revenue per Employee: ~$441K (Highly efficient for industrial manufacturing)
- Traffic Quality: 52% organic, dominated by high-intent technical queries
- Global Reach: Operations in undefined markets with significant share (data suggests strong European/Asian foothold)
- Tech Stack: Modern frontend (Tailwind) meets enterprise privacy tools (OneTrust)
The Boring Billion-Dollar Playbook
Piab proves that in the hardware layer of automation, reliability beats hype every single time.
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Piab vacuum technology
Piab's vacuum-driven handling systems and robotic tools are utilized in every industrial sector around the globe.
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About piab.com
Piab's vacuum-driven handling systems and robotic tools are utilized in every industrial sector around the globe.
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Technology Stack
piab.com uses 12 technologies across their website including Cloudflare, OneTrust, Google Ads, and more.
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
Traffic & Audience
piab.com receives approximately 86.0K monthly visitors and ranks #336,493 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:11 on the site.
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