pickl.xyz
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The Phygital Engagement Engine
How Pickl turns real-world location into a $1.5M revenue retention tool for giants like Wendy's
In a world drowning in digital noise, Pickl.xyz is betting on physical space. They've built a patented platform that turns real-world locations into gamified engagement loops, driving a 49% boost in retention for brands like Wendy's and Sam's Club.
"They aren't just building another app—they're building a location-based retention layer for the physical world."
The Enterprise Play
With a lean team of just 17, Pickl has secured contracts with massive entities like Wendy's and the Air Force. This isn't a B2C play; it's a high-touch B2B model where the average deal size likely carries significant weight, justifying the $1.5M revenue on a small headcount.
The Phygital Moat
While competitors focus on pure digital engagement, Pickl's patented phygital platform bridges the gap. The 88% completion rate suggests their gamification mechanics are sticky, turning passive location data into active brand participation.
The traffic data reveals a company focused on sales, not vanity metrics. With 50% direct traffic, their brand is being searched for by decision-makers, not discovered by accident. The 70%+ traffic from 'undefined' regions likely points to enterprise clients accessing the platform globally via VPNs or private networks.
- Patented technology creates a defensive moat against generic location-based apps
- High retention metrics (49%) prove the model works for sticky consumer behavior
- Lean operations (17 employees) suggest high margins or efficient capital deployment
The Silent Giant in Location Tech
Pickl isn't chasing hype cycles; they're solving the expensive problem of customer retention for the world's biggest brands.
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PICKL | Real-Time Geolocation Platform for Gamified Brand Engagement & Retention
PICKL helps global brands like Wendy’s, SaatchiX, Air Force, Food Lion and Sam’s Club drive real-world engagement through gamified, location-based activities—boosting retention by 49%, completion by 88%, and lowering acquisition costs. Launch interactive experiences inside your app or standalone with PICKL’s patented phygital platform.
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About pickl.xyz
PICKL helps global brands like Wendy’s, SaatchiX, Air Force, Food Lion and Sam’s Club drive real-world engagement through gamified, location-based activities—boosting retention by 49%, completion by 88%, and lowering acquisition costs. Launch interactive experiences inside your app or standalone with PICKL’s patented phygital platform.
Company Overview
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Technology Stack
pickl.xyz uses 17 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
pickl.xyz receives approximately 7.2K monthly visitors and ranks #2,570,800 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:39 on the site.
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