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pilz.com
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pilz.com

10 technologies
VerifiedGrowingVisit278.3K/mo$991M2.0K10 Tech25 Leads
Deep Dive

The Safety-First Automation Giant

Pilz proves that in industrial automation, safety isn't a feature—it's the entire business model.

While Silicon Valley obsesses over speed and disruption, Pilz has quietly built a $990M empire on a single, counterintuitive principle: slowing things down makes them more valuable. In the high-stakes world of industrial automation, where a single malfunction can mean disaster, Pilz doesn't just sell components—it sells peace of mind.

$990.9M
Annual Revenue
2,005
Global Employees
278K
Monthly Visits
56%
Organic Search Traffic

"In industrial automation, 'safe' isn't a marketing term—it's the difference between a factory that produces widgets and one that produces lawsuits."

The Silent Majority of Industrial Buyers

Pilz's traffic breakdown reveals a fascinating pattern: 56% organic search versus 34% direct. This isn't a consumer app where users discover through social media or ads. These are engineers, safety managers, and procurement specialists who know exactly what they need: a PSEN ma2.1p-30 sensor or a PNOZ m1p safety relay. The search for 'pilz 772100' (40 monthly searches) isn't impulse buying—it's a specification being ordered for a production line that's been down for three days.

The German Engineering Paradox

Here's what makes Pilz unique: they're not competing on price or features. They're competing on certification. While competitors might offer cheaper alternatives, Pilz has built an unassailable moat around safety standards. Their components aren't just parts; they're legally defensible documentation that a machine meets ISO 13849 and IEC 62061 standards. When a factory manager signs off on a Pilz system, they're not just buying hardware—they're buying liability protection.

The company's tech stack reveals their enterprise-first mindset. While they use modern tools like Vite and Bootstrap, the presence of Zendesk, Cookiebot, and Google Ads shows they're playing the long game in B2B marketing. They're not chasing viral moments; they're nurturing a pipeline of high-value industrial clients. The fact that 'pilz' itself commands 4,900 monthly searches suggests brand recognition that transcends individual products.

  • Safety-as-a-service: They don't just sell sensors; they sell integrated safety systems that become part of a factory's DNA
  • Standards mastery: Their entire product catalog is essentially a catalog of compliance solutions
  • Global but German: International reach with unshakeable German engineering credibility
  • Enterprise velocity: 2,005 employees generating nearly $1B means ~$500K revenue per employee—extremely high for industrial hardware
They don't chase consumer tech trends
They own the safety layer of industrial automation
No SaaS-style recurring revenue model
Their brand is synonymous with compliance in 20+ countries
Limited social media presence (Twitter links to privacy policy, not product launches)
They turn regulatory complexity into competitive advantage

The Unsexy Billion-Dollar Formula

Pilz proves that in industrial markets, becoming the default choice for safety certification creates a moat deeper than any patent or algorithm.

What tech stack does Pilz use?

14 detected
Security1
Privacy & Consent1
Customer Support1
Build Tools1
CSS Frameworks1
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google DoubleClick

How much traffic does Pilz get?

Traffic & Engagement

278.3K
Monthly Visits
2.9
Pages/Visit
2:03
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+14%
243.2K
Oct 2025
Oct
241.0K
Nov 2025
Nov
278.3K
Dec 2025
Dec

Traffic Sources

Search
56%
Direct
34%
Social
2%
Referrals
7%
Email
0%
Paid
1%

Where is Pilz's audience located?

🌍13.1%
🌍10.2%
🌍7.1%
🌍7.0%
🌍5.6%

What keywords does Pilz rank for?

5 keywords
1pilz4.9K vol$0.36
2pilz 77210040 vol
3pilz chip card reader370 vol
4psen ma2.1p-30 2d cad450 vol
5pnoz m1p\190 vol

How is Pilz's SEO?

Meta Tags

title56 chars

Pilz – Safe automation, automation technology - Pilz INT

description153 chars

Pilz is a complete automation technology supplier operating internationally. We supply components, systems and services for safe automation. - Pilz - INT

languageEN

Who works at Pilz?

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What do customers think of Pilz?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Pilz

What is Pilz's Revenue?
Pilz generates approximately $991M in annual revenue. With 2,005 employees, that's $494,200 per employee.
What does Pilz do?
Pilz is a complete automation technology supplier operating internationally. We supply components, systems and services for safe automation. - Pilz - INT
What technologies does Pilz use?
Pilz uses 10 technologies across their website including Security, Privacy & Consent, Advertising. Key technologies include HSTS, Cookiebot, DoubleClick Floodlight, Google Ads.
Who are Pilz's competitors?
Pilz's main competitors include InduSoft Web Studio, Bachmann electronic GmbH, Secomea A/S, B-Scada, Claroty. These companies operate in similar markets and compete for the same customer base.

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About pilz.com

Pilz is a complete automation technology supplier operating internationally. We supply components, systems and services for safe automation. - Pilz - INT

Company Overview

pilz.com
Website
computers_electronics_and_technology
Industry
#155,026
Global Rank
278.3K
Monthly Visitors
10
Technologies
25+
Employees

pilz.com Key Pages

pilz.com Social Media

Contact pilz.com

Technology Stack

pilz.com uses 10 technologies across their website including HSTS, Cookiebot, DoubleClick Floodlight, Google Ads, and more.

Security

HSTS

Privacy & Consent

Cookiebot

Advertising

DoubleClick Floodlight, Google Ads

Customer Support

Zendesk

Analytics & Marketing

Google Tag Manager, Google Analytics

Build Tools

Vite

Traffic & Audience

278.3K
Monthly Visits
44%
Bounce Rate
2.9
Pages/Visit
2:03
Avg. Duration

pilz.com receives approximately 278.3K monthly visitors and ranks #155,026 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:03 on the site.

The majority of pilz.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pilz.com?
Pilz is a complete automation technology supplier operating internationally. We supply components, systems and services for safe automation. - Pilz - INT
What technologies does pilz.com use?
pilz.com uses 10 technologies including HSTS, Cookiebot, and 4 more. View the full tech stack analysis above.
How do I contact pilz.com?
You can contact pilz.com via email at [email protected].
What are pilz.com's social media accounts?
pilz.com is active on twitter, facebook. You can find links to all their social media profiles in the social section above.
Is pilz.com hiring?
Check pilz.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is pilz.com?
pilz.com receives approximately 278.3K monthly visitors and ranks #155,026 globally. Traffic is growing by 15.5% month-over-month.

Related Searches

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This page provides publicly available information about pilz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pilz.com directly at https://pilz.com.