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PINO: The 26-Year Event Veteran
How a Dutch full-service agency scales impact in the attention economy
In an economy where attention is the scarcest commodity, PINO has spent 26 years mastering the art of bringing people together. They aren't just organizers; they are architects of human connection, proving that deep experience beats flashy disruption.
"They don't chase viral moments; they manufacture lasting impact through 26 years of institutional memory."
The Quiet Giant of Dutch Events
With 62 employees and $11.4M in revenue, PINO operates with a lean efficiency that belies their age. Their traffic profile reveals a mature business: 57% direct traffic suggests a powerful brand recall and a high rate of repeat business. They aren't relying on SEO hacks; they are relying on reputation.
The Traffic Paradox
Despite low global traffic (2,467 monthly visits), their keyword strategy is telling. They rank for 'pino' (42k volume) and niche terms like 'overheid 360'. This indicates a focused, B2G/B2B strategy where volume matters less than conversion. They aren't trying to be everything to everyone—just the best for the select few who matter.
The tech stack reveals a pragmatic approach. They use jQuery, Bootstrap, and Swiper—proven, stable technologies rather than bleeding-edge frameworks. This isn't a lack of innovation; it's a prioritization of reliability over novelty. For an event agency, uptime and stability are non-negotiable.
- Deep B2G & B2B Specialization: Ranking for terms like 'ho lister' shows deep roots in specific Dutch sectors.
- Full-Service Model: From strategy to execution, they control the entire stack.
- Brand-First Traffic: 57% direct traffic is the hallmark of a business with deep client loyalty.
The Anti-Startup Success Story
PINO proves that in the events industry, reliability and relationships scale better than algorithms.
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Meta Tags
PINO | Fullservice congres- en evenementenbureau
Aandacht is schaars. PINO brengt mensen samen met inspirerende evenementen die écht impact maken. 26 jaar ervaring, van strategie tot uitvoering.
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About pino.nl
Aandacht is schaars. PINO brengt mensen samen met inspirerende evenementen die écht impact maken. 26 jaar ervaring, van strategie tot uitvoering.
Company Overview
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Technology Stack
pino.nl uses 17 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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reCAPTCHA
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PHP
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WordPress
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Complianz
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Traffic & Audience
pino.nl receives approximately 2.5K monthly visitors and ranks #6,457,928 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:38 on the site.
The majority of pino.nl's traffic comes from .
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