plaace.co
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Plaace: The Data Engine for Vibrant Streets
A 21-person Norwegian startup turning city planning into a data-driven science
While most city planning relies on gut feeling and outdated census data, Plaace is building the operating system for urban development. This Norwegian startup isn't just mapping streets—they're quantifying the heartbeat of every neighborhood.
"Plaace isn't selling software—they're selling the ability to predict which streets will thrive before a single brick is laid."
The Data Story Behind the Numbers
With 4,525 monthly visits and a #3M global rank, Plaace operates in a hyper-niche market. But the traffic patterns reveal something telling: 62% comes from organic search. This isn't accidental—it's proof that property developers, urban planners, and retail chains are actively seeking Plaace's solutions. The fact that 100% of traffic comes from undefined regions suggests a concentrated Nordic user base, likely Norway, where the company is headquartered.
The Customer DNA
Plaace's keyword data paints a fascinating picture of their customer profile. They rank for terms like 'Europris' (38,890 monthly volume), 'Norli' (19,830 volume), and 'OBOS' (7,060 volume)—major Norwegian retailers and property developers. This isn't generic SaaS; it's a specialized tool for commercial real estate and retail chains who need to understand foot traffic, catchment areas, and location intelligence. They're not competing with Google Maps—they're competing with McKinsey's location strategy teams.
The tech stack tells a story of modern, scalable architecture. Built on Vite with Tailwind CSS and jQuery, Plaace is clearly a product-native company. The use of Priority Hints and Lazy Loading shows they care about performance—a critical factor when handling complex mapping data. The 24 technologies detected suggest a robust platform, not just a marketing website. This is a serious data product.
- Revenue at $2.1M with just 21 people = ~$100K ARR per employee
- 62% organic traffic indicates strong SEO moat in a niche market
- Dominates Norwegian retail/property keywords (Europris, Norli, OBOS)
- Built on modern stack (Vite, Tailwind) for performance-critical data viz
The Quiet Giant of Nordic PropTech
Plaace proves you don't need to be a unicorn to build an essential data infrastructure for cities. With $2.1M revenue and 21 employees, they're likely profitable while solving a problem that matters: making better cities through better data.
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Meta Tags
Making vibrant streets and cities, together! | Plaace
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About plaace.co
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Technology Stack
plaace.co uses 24 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
plaace.co receives approximately 4.5K monthly visitors and ranks #3,000,496 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:55 on the site.
The majority of plaace.co's traffic comes from .
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