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Planera: The Unsexy Giant Killer
Why a 40-person team is winning the $3B construction scheduling war
The construction scheduling market is dominated by legacy dinosaurs like P6 and MS Project—clunky, expensive, and built for a desktop world. Enter Planera: a modern, cloud-native alternative that’s quietly capturing the field with a simple promise: connect office and field teams without the friction.
"They're not selling software; they're selling coordination—and that's a $3B TAM."
The Field-Office Disconnect
Construction scheduling has always been a painful translation game. Office-based project managers use P6 or MS Project, creating schedules that field teams struggle to interpret or update. Planera’s genius is eliminating this translation layer. With 40 employees and $5.1M in revenue, they’re proving that a lean, focused team can outmaneuver giants by solving the core workflow friction: real-time collaboration between planning and execution.
The Stealth Growth Playbook
With 13.5K monthly visits and 44% direct traffic, Planera isn’t relying on viral marketing. This is classic bottom-up enterprise growth—where project managers find the tool, adopt it, and push it up the chain. The 36% organic search traffic is dominated by branded terms ('Planera,' 'Planera funding'), indicating strong word-of-mouth in a tight-knit industry. This isn't a growth hack; it's product-led dominance.
The tech stack reveals a modern, lightweight build: Tailwind CSS, jQuery, and Swiper. It's not over-engineered, which is a strategic choice for a construction tool that needs to work on any device in the field. The absence of heavy frameworks suggests a focus on speed and reliability over flashy features—a critical insight for an industry where jobsite connectivity is often spotty.
- Replaces legacy P6/MS Project with cloud-native collaboration
- 40-person team generating $5.1M in revenue (127.5K per employee)
- 44% direct traffic indicates strong brand recall and repeat usage
- Funding runway of ~$18.7M suggests aggressive runway for scaling
The Silent Category Killer
Planera isn't just another SaaS—it's the connective tissue for a $10T industry. With strong unit economics and clear product focus, they're positioned to own the scheduling layer before competitors realize the field is already theirs.
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Modern Construction Scheduling Software | Planera
Planera is modern construction scheduling software that connects office and field teams, simplifies planning, and replaces legacy tools like P6 and MS Project.
Modern CPM Scheduling | Planera
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About planera.io
Planera is modern construction scheduling software that connects office and field teams, simplifies planning, and replaces legacy tools like P6 and MS Project.
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planera.io uses 22 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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planera.io receives approximately 13.5K monthly visitors and ranks #1,148,446 globally. The website has a bounce rate of 34% with visitors viewing an average of 8.6 pages per visit. Users spend an average of 9:26 on the site.
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