planned.com
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Planned.com: The $11M Bet to Kill Corporate Event Chaos
Unpacking the startup that wants to be the single source of truth for your entire event program.
Corporate events are a logistical nightmare of fragmented invoices, opaque vendor pricing, and endless email chains. Planned.com isn't just another booking platform; it's a centralized command center designed to consolidate the entire $100B+ corporate travel and events market into a single, manageable workflow.
"Planned.com isn't selling software; they are selling the elimination of the 'Where did we book that dinner?' panic."
The Efficiency Play
With $54.6M in funding and a lean team of 73, Planned is optimizing for a 15% revenue-to-headcount ratio. They are tackling the 'Vendor of Record' problem—historically a sticky relationship managed by humans—by automating the visibility and procurement process. This isn't just SaaS; it's a service layer wrapped in code.
The User Paradox
Their traffic profile is fascinating: 42% direct traffic suggests high-intent, returning B2B users who likely bookmark the tool for daily use. However, the 39% organic search traffic is currently diluted by noise keywords like 'apotheke nomad' and 'versus boston,' indicating they haven't fully dominated the 'corporate event planning' semantic search vertical yet.
The core value proposition is 'Full Control & Visibility.' In an industry where margins are squeezed by opaque vendor fees, Planned positions itself as the CFO's best friend—someone who can actually trace every dollar spent on a holiday party or sales kickoff.
- Consolidation Strategy: One invoice, one relationship, total spend visibility.
- Tech Stack Agility: Uses modern tools like Tailwind and PWA for speed and accessibility.
- Human-Backed Tech: Key hires like 'Implementation Project Managers' suggest a high-touch onboarding process, bridging the gap between software and service.
The Verdict: A Quiet Giant in the Making?
With $11M in revenue, Planned is past the 'idea' phase. They are building a classic vertical SaaS monopoly: own the data, own the budget, own the customer. The next 12 months will determine if they can turn that direct traffic into a search monopoly.
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Planned: Event sourcing, contracting, and payment | Planned
One vendor of record for all your hotels, venues, and vendors. Gain full control & visibility over your program, save time and money at scale.
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About planned.com
One vendor of record for all your hotels, venues, and vendors. Gain full control & visibility over your program, save time and money at scale.
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planned.com uses 26 technologies across their website including imgix, HSTS, jsDelivr, and more.
Media
imgix
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
Cloudflare, Vercel
Translation
Localize
Marketing Automation
HubSpot
Traffic & Audience
planned.com receives approximately 16.4K monthly visitors and ranks #1,636,477 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.
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