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Stay22: The Invisible Giant of Travel Affiliate
How a 76-person team captures 5.9M monthly visits without selling travel directly
While you're scrolling through travel blogs, Stay22 is quietly monetizing every click. This isn't a travel agency—it's the infrastructure behind the travel intent, turning content creators into revenue engines with a model so effective it commands 5.9M monthly visits without ever asking you to book a flight.
"They don't sell travel—they sell the moment travel intent becomes revenue."
The Invisible Traffic Engine
With 63% direct traffic and only 26% organic search, Stay22 has built something rare: a destination. People don't stumble upon them—they come looking. This signals a sticky product where event organizers, ticketing platforms, and media publishers integrate Stay22's infrastructure directly. The 51M backlinks aren't SEO tricks; they're proof of deep integration across the travel ecosystem.
The 76-Person Powerhouse
At $10.6M revenue with just 76 employees, Stay22 achieves $139K revenue per employee—elite efficiency for a travel tech company. Compare that to traditional travel agencies at $50-80K per employee. This isn't a sales-heavy operation; it's a product-led growth machine where the tech does the heavy lifting. CEO Andrew Lockhead and his team aren't building features—they're building infrastructure that scales silently.
The real insight? Look at their keyword strategy. 'Stay22 vs Travelpayouts' (570 monthly searches) and 'Stay22 affiliate program' (290 searches) reveal they're not competing for broad travel terms—they're winning the comparison game. They've positioned themselves as the infrastructure layer, the Shopify for travel monetization, while competitors fight for generic travel affiliate keywords.
- Infrastructure play: They power monetization for others' content rather than creating their own
- Elite efficiency: $139K revenue per employee (2x industry average)
- Direct traffic dominance: 63% direct shows strong brand recall and product stickiness
- Integration depth: 51M backlinks suggest deep API integrations across travel platforms
The Infrastructure Layer Wins
While travel agencies fight for bookings, Stay22 owns the monetization layer—making them the pick-and-shovel play in the travel creator economy. For founders and investors, this is a masterclass in B2B2C infrastructure: invisible, indispensable, and incredibly profitable.
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The BEST travel partner program
Stay22 is a travel tech company that offers affiliate revenue generation opportunities for events, ticketing and travel media publications to monetize the travel intent of their audience.
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Stay22
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Reviews (2)
Simple, flexible, easy to use and install
We have been using Stay22 for several years - their maps are easy to install and update, and offer a lot of flexibility as well as customisations through HTML tags. When we have questions or issues, the team is always helpful and quick to respond.
A content creator's best friend
The product does all the work, is easy to install, and keeps my links up to date. You don't need to be part of every affiliate program because they provide access to all of the good ones. The AI is better than other options out there because it actually works. I've increased my bookings almost 2x this past year. The customer service is human and they really help you fast.
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About stay22.com
Stay22 is a travel tech company that offers affiliate revenue generation opportunities for events, ticketing and travel media publications to monetize the travel intent of their audience.
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Technology Stack
stay22.com uses 24 technologies across their website including Google Fonts, HSTS, Contentful, and more.
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Google Fonts
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HSTS
CMS
Contentful
Cloud & Hosting
Amazon Web Services, Cloudflare
Translation
Localize
Marketing Automation
HubSpot
Traffic & Audience
stay22.com receives approximately 5.9M monthly visitors and ranks #14,881 globally. The website has a bounce rate of 77% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:14 on the site.
The majority of stay22.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about stay22.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stay22.com directly at https://stay22.com.