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PlanOmatic: The Industrialization of Real Estate Media
How a $25M revenue company is turning messy property photos into a streamlined assembly line
In the chaotic world of single-family rental (SFR) management, where landlords juggle 100+ properties, PlanOmatic has built a ruthless machine that turns chaotic property photography into a predictable, scalable service. They're not selling photos—they're selling speed and standardization.
"They've turned real estate media from an art project into an industrial process—and SFR operators are paying premium prices for the reliability."
The SFR Operator's Dilemma
PlanOmatic's core insight is brutal: traditional real estate photography is broken for bulk operators. When you're turning over 500 houses a quarter, coordinating freelance photographers is a nightmare. Quality varies, scheduling is chaotic, and floor plans are an afterthought. PlanOmatic solves this by being the single point of contact that guarantees consistency at scale. Their 59% direct traffic proves they're not just a Google search away—they're a vendor of record for institutional landlords.
The Zillow Effect
Their keyword data reveals a fascinating competitive landscape. 'Zillow 3D Home' (1,000 monthly searches) shows they're competing against a tech giant's free tool, yet they're winning with premium execution. The fact that 'virtual tour' (1,960 searches) outpaces their brand name suggests they're capturing both brand-aware customers and solution-seekers. They're not just selling to landlords—they're selling to property managers who need to prove ROI on listing media.
The company's tech stack tells the story of a modern B2B service business: jQuery and Bootstrap for rapid front-end development, Zendesk for customer support scaling, and LinkedIn Insight Tag for precision B2B targeting. They're not building bleeding-edge tech—they're building reliable systems that work at 165 employees and $25M revenue. The 30% organic traffic is respectable but the 59% direct traffic is the real signal: these are repeat customers who bookmark the service.
- Standardized 3D tours, photos, and floor plans in one service call
- Built for SFR operators, not individual homeowners
- Revenue scale suggests $154K average revenue per employee
- Strong direct traffic indicates sticky B2B relationships
The Unsexy Billion-Dollar Play
PlanOmatic proves that in proptech, operational excellence beats AI hype. They're not disrupting real estate—they're industrializing its most tedious task.
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3D Tours, Photos and Floor Plans for Single-Family Rentals
PlanOmatic provides automated listing media services for SFR properties, including photography, 3D tours, and floor plans.
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About planomatic.com
PlanOmatic provides automated listing media services for SFR properties, including photography, 3D tours, and floor plans.
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planomatic.com uses 15 technologies across their website including reCAPTCHA, Contentful, HubSpot, and more.
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planomatic.com receives approximately 21.7K monthly visitors and ranks #1,344,890 globally. The website has a bounce rate of 27% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 14:11 on the site.
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