strategus.com
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Strategus: The CTV Advertising Engine
A deep dive into the $12.5M specialist carving a niche in Connected TV
In a digital ad market saturated with generalist agencies, Strategus bets everything on precision. They don't just buy Connected TV (CTV) ads; they engineer them. With a lean team of 89 and $12.5M in revenue, they are proving that depth beats breadth in the fragmented streaming landscape.
"Strategus isn't chasing the 'stackadapt' keyword volume; they are owning the 'Rachel Dillon Strategus' search intent."
The Precision Play
The traffic data reveals a telling story. While 'Stackadapt' sees massive volume (25k+), Strategus dominates high-intent, branded queries. Their top keywords aren't generic—they are about 'pros and cons of TV advertising' and 'how effective is TV for branding.' This signals a company that wins on education and consultation, not just transactional bidding. They attract decision-makers, not just browsers.
The Revenue Reality
At $12.5M revenue with 89 employees, Strategus boasts a revenue-per-employee ratio of roughly $140k. This is a healthy, sustainable metric for a specialized service firm. It suggests they aren't burning cash on inflated headcount. However, with only 17k monthly visits, their customer acquisition is highly efficient—or heavily reliant on direct sales and referral networks rather than inbound volume. This is a 'quality over quantity' growth model.
The leadership team, led by David Miles and Joel Cox, has built a tech stack that is pragmatic rather than flashy. They leverage jQuery, Tailwind CSS, and Bootstrap—solid, reliable tools that prioritize speed over trendy frameworks. This technical humility aligns with their brand: focused on the ad delivery mechanism, not the website's visual bells and whistles.
- Niche Dominance: They ignore the broad CTV market to focus on specific, high-value enterprise solutions.
- Brand Authority: High traffic share for 'Rachel Dillon Strategus' indicates strong personal branding and thought leadership.
- Lean Operations: A $12.5M revenue on a team of 89 suggests high-margin services and efficient execution.
The Silent Giant of CTV?
Strategus proves you don't need to be the loudest in the room to be the most profitable.
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Meta Tags
Connected TV Advertising Agency | CTV Advertising | Strategus
Elevate your brand with precise targeting and innovative Connected TV advertising solutions at Strategus. Talk to an expert today!
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About strategus.com
Elevate your brand with precise targeting and innovative Connected TV advertising solutions at Strategus. Talk to an expert today!
Company Overview
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Technology Stack
strategus.com uses 23 technologies across their website including HSTS, PHP, Contentful, and more.
Security
HSTS
Programming Languages
PHP
CMS
Contentful
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
strategus.com receives approximately 17.5K monthly visitors and ranks #1,376,816 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:38 on the site.
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This page provides publicly available information about strategus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit strategus.com directly at https://strategus.com.