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pleatco.com
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pleatco.com

21 technologies
VerifiedVisit$1M1521 Tech6 Leads
Deep Dive

Pleatco: The Silent Engine in Pentair's Pool Empire

A $1.2M revenue company quietly powering 15M+ backyard oases across America

In a world obsessed with SaaS valuations and AI unicorns, Pleatco operates in the shadows of the $15B pool industry—selling the one thing every pool owner can't live without: clean water. This isn't a startup; it's the filtration backbone for Pentair's pool empire.

$1.2M
Annual Revenue
15
Employees
15M+
Pools Served
0
Monthly Website Visits

"Pleatco doesn't sell dreams of crystal-blue water—they sell the mechanical reality that makes it possible. While competitors market lifestyle, Pleatco manufactures the components that silently outlast every pool season."

The Pentair Absorption

Pleatco operates as a division of Pentair Pool, not a standalone startup. With 15 employees generating $1.2M in revenue, that's ~$80K per employee—remarkably lean for a manufacturing operation. The company's website redirects to pentair.com, signaling complete brand absorption. This isn't a strategic acquisition; it's a product line that happens to have its own domain name.

The Zero-Traffic Paradox

The website shows 0 monthly visits, yet Pleatco filters millions of gallons daily. This reveals a B2B2C model where brand awareness is irrelevant—Pentair's distribution network does the heavy lifting. Customers don't Google 'Pleatco'; they buy Pentair equipment at pool stores, and Pleatco cartridges come as the default replacement. It's the ultimate product-led growth play without a growth team.

  • Manufacturing-focused: 15 employees with Luis Torres (Director of Operations) leading West Coast production
  • Enterprise-first: No direct-to-consumer email capture, no DTC storefront—entirely channel-driven
  • Tech stack modernity: Uses Vite, Tailwind CSS, and AWS despite being a traditional manufacturer
  • Brand dilution: Social profiles point to Pentair's accounts, erasing independent identity
No independent brand presence
Access to Pentair's 200K+ dealer network
Zero direct customer acquisition
Proven product-market fit (decades of operation)
No venture funding or growth capital
Manufacturing scale without overhead
Complete dependency on Pentair's ecosystem
Stable revenue in a recession-resistant niche

The company's tech stack reveals a fascinating tension: modern tools (Vite, Tailwind) layered over legacy infrastructure. This isn't a digital-first brand—it's a manufacturer that happens to have a website. The use of Cloudflare and AWS suggests they're optimizing for reliability, not growth. Every decision screams operational efficiency over customer acquisition.

The Unsexy Billion-Dollar Truth

While founders chase AI valuations, Pleatco proves that boring, reliable components in essential industries outperform flashy startups. Their secret? Being indispensable to a larger machine.

What tech stack does Pleatco use?

25 detected
Search1
Programming Languages1
Privacy & Consent1
Reviews1
Tag Managers1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics4
G
Google Analytics
G
Google APIs
C
Cloudflare
J
jsDelivr

How much traffic does Pleatco get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Pleatco's SEO?

Open Graph Image

OG Image preview
og:image

https://www.pentair.com/

Meta Tags

title58 chars

Pleatco | Water Filtration for Pools & Spas | Pentair Pool

description153 chars

Discover the joy of clearer water from Pleatco quality replacement cartridges and cleaning products, complementing Pentair's innovative product solutions

og:title

Pleatco

languageEN-US

H1 Tags

h1Pleatco
h1Pleatco: Water Filtration for Pools & Spas
h1Pleatco: Water Filtration for Pools & Spas

Schema Types

WebPageBreadcrumbListNewsArticle

What is Pleatco's revenue?

$1M
Annual Revenue
15
-12%
Employees
$79K
Revenue/Employee
Glen Cove, United States
Headquarters

Who competes with Pleatco?

Who works at Pleatco?

Loading leads...

What do customers think of Pleatco?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Pleatco

What is Pleatco's Revenue?
Pleatco generates approximately $1M in annual revenue. With 15 employees, that's $78,660 per employee.
What does Pleatco do?
Discover the joy of clearer water from Pleatco quality replacement cartridges and cleaning products, complementing Pentair's innovative product solutions
How fast is Pleatco growing?
Pleatco employee count has changed by -12% year over year.
What technologies does Pleatco use?
Pleatco uses 21 technologies across their website including Maps, Search, Programming Languages. Key technologies include Google Maps, Algolia, PHP.
Who are Pleatco's competitors?
Pleatco's main competitors include Pure. These companies operate in similar markets and compete for the same customer base.

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About pleatco.com

Discover the joy of clearer water from Pleatco quality replacement cartridges and cleaning products, complementing Pentair's innovative product solutions

Company Overview

pleatco.com
Website
home_and_garden
Industry
0
Monthly Visitors
21
Technologies
6+
Employees

pleatco.com Key Pages

Contact pleatco.com

Technology Stack

pleatco.com uses 21 technologies across their website including Google Maps, Algolia, PHP, and more.

Maps

Google Maps

Search

Algolia

Programming Languages

PHP

CDN

cdnjs, jsDelivr

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

pleatco.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is pleatco.com?
Discover the joy of clearer water from Pleatco quality replacement cartridges and cleaning products, complementing Pentair's innovative product solutions
What technologies does pleatco.com use?
pleatco.com uses 21 technologies including Google Maps, Algolia, and 15 more. View the full tech stack analysis above.
How do I contact pleatco.com?
You can contact pleatco.com through their contact page.
What are pleatco.com's social media accounts?
pleatco.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is pleatco.com hiring?
Check pleatco.com's careers page for current job openings and opportunities. The company has 6+ known employees.
How popular is pleatco.com?
pleatco.com receives approximately 0 monthly visitors.

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This page provides publicly available information about pleatco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pleatco.com directly at https://pleatco.com.