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Plooto: The Silent Giant of B2B Payments
Why this $15M revenue fintech is winning where PayPal loses focus
While giants like PayPal chase consumer wallets, Plooto is quietly building an empire in the complex, unsexy world of B2B accounts payable and receivable. With 116 employees and $15.1M in revenue, they aren't just processing payments—they're automating the entire financial backbone of small to mid-sized businesses.
"Plooto isn't competing for transaction volume; they're competing for operational control of the entire business ledger."
The 'Direct Traffic' Moat
The most telling metric in Plooto's arsenal isn't their revenue—it's their traffic mix. With 69% direct traffic (130,000+ monthly visitors typing 'plooto.com' directly), they have achieved exceptional brand recall. This is a B2B fintech unicorn metric in the making. For context, most SaaS startups fight for 20-30% direct traffic. Plooto's users aren't browsing; they're logging in to move money. This indicates high retention and daily utility, a stark contrast to the 'churn and burn' model of many payment processors.
The 'PayPal Gap' Strategy
Plooto's genius lies in what they ignore. Their top keyword is 'paypal' (12M volume), yet they don't try to beat PayPal at peer-to-peer transfers. Instead, they own the 'painful middle'—vendor payments and AR automation. While PayPal struggles with business banking depth, Plooto offers end-to-end approval workflows, automated reconciliation, and international bill pay. They are solving the specific compliance and cash flow headaches that keep CFOs awake at night, something consumer giants simply cannot do with agility.
The company's leadership team reflects this specialized focus. With a Chief Compliance Officer (Christopher Wassenaar) and a CTO (Serguei Kloubkov) as co-founders, the DNA of the company is built on regulatory rigor and technical stability rather than viral marketing. This aligns perfectly with their product: when you are moving millions of dollars for businesses, 'fast and easy' is secondary to 'secure and reliable'.
- High Signal/Noise Ratio: 26% of traffic is organic, suggesting strong word-of-mouth and SEO authority in a crowded fintech space.
- Product-Led Growth: The login page (app.plooto.com) is a top destination, proving the product is sticky and essential to daily operations.
- Niche Dominance: Ranking for specific terms like 'paiment de fournisseur' (French for 'supplier payment') shows a deliberate international expansion strategy beyond North America.
The Verdict: The Anti-PayPal
Plooto wins by ignoring the mass market to serve the complex needs of the professional market.
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Plooto: Your Business Payments Streamlined & Simplified
Plooto is the leader of end-to-end accounts payable and receivable software. With our fast, easy payment solutions, businesses can get paid faster and securely.
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Reviews (20)
Our one stop shop from payroll to…
Our one stop shop from payroll to invoices!
Great People
Platform was great and the team was so responsive to proactively assist with resolution on some technical issues. Amazing customer support.
Respectful and Responsive
Respectful and responsive to answering my questions.
Easy and timely payment completion with…
Easy and timely payment completion with two approvals as required by our organization. The ability to review all transactions is very beneficial.
Plooto is great and it's Canadian!
Plooto is easy to use and integrates well with our accounting software. I love that it's Canadian! Fees and costs and very reasonable.
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About plooto.com
Plooto is the leader of end-to-end accounts payable and receivable software. With our fast, easy payment solutions, businesses can get paid faster and securely.
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plooto.com uses 23 technologies across their website including Wistia, Google Fonts, HSTS, and more.
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Traffic & Audience
plooto.com receives approximately 188.7K monthly visitors and ranks #179,185 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 4:34 on the site.
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This page provides publicly available information about plooto.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit plooto.com directly at https://plooto.com.