9:41
point.com
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point.com

20 technologies
VerifiedVisit1.0M/mo20 Tech

AI Deep Dive Analysis

Generate an AI-powered deep dive article about point.com using all available data.

What tech stack does Point use?

36 detected
JavaScript Libraries2
UI Libraries2
Web Standards1
Tracking & Analytics16
F
Facebook Pixel
T
TikTok Pixel
G
Google Tag Manager
P
PostHog
R
Reddit Pixel
A
Amazon CloudFront
J
jsDelivr
G
Google Tag Manager
P
PostHog
F
Facebook Pixel
R
Reddit
G
Google AdSense
A
Analytics Service
F
Facebook
G
Google DoubleClick
T
TikTok Pixel

How much traffic does Point get?

Traffic & Engagement

1.0M
Monthly Visits
-9.3%
2.1
Pages/Visit
3:20
Avg. Duration
65%
Bounce Rate
Monthly Traffic Trend+55%
668.7K
Jul 2026
Jul
1.1M
Aug 2026
Aug
1.0M
Sep 2026
Sep

Rankings

#50,340
Global Rank
#11,146
United States Rank
Finance
Category

Backlinks & Authority

29.8K
Backlinks
4.1K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend+17%
25.4K
Apr 2026
Apr
29.7K
May 2026
May
29.6K
Jun 2026
Jun
29.6K
Jul 2026
Jul
29.4K
Aug 2026
Aug
29.8K
Sep 2026
Sep

Search Traffic

Organic
26.3K
Paid
33

Top Organic Keywords

#1point home equity
1,600 vol5.5%
#1point hei
1,300 vol4.4%
#1jobs in point
6,600 vol3.7%
#1point.com
720 vol2.5%
#1what is a reverse mortgage and how does it work
2,900 vol1.6%

Where is Point's audience located?

🇺🇸United States96.7%
🇧🇩Bangladesh1.6%
🇳🇿New Zealand0.5%
🇬🇪Ge0.4%
🇨🇦Canada0.4%

Who competes with Point?

Device Distribution

Desktop8.4%
Mobile91.6%

How is Point's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/62fb9110be019f3cf956c118/65ca8f4f968f2f9be7e0a506_19d264bc0ce07ab36dabe0e7faeae811_Point-600k-OpenGraph.jpg

Meta Tags

title61 chars

Point — Get cash from your home with a Home Equity Investment

description175 chars

Point offers a Home Equity Investment (HEI) and HELOC to empower homeowners who want a more flexible way to access their home equity. Get up to $600k with no monthly payments.

languageEN

H1 Tags

h1Unlock your home equity. Build your future.

Schema Types

UnknownFAQPage

Who works at Point?

Loading leads...

What do customers think of Point?

Point

Point

4.7
7,056 reviews
✓ Claimed

Categories

Non-Bank Financial Service#104Alternative Financial Service#59

Activity & Engagement

Reply Rate
98.93617021276596%
Avg. Reply Time
23.0 days
Claimed Date
8/1/2019

Contact Information

Address:
P.O. Box 192
Palo Alto, US

Reviews (20)

Filter by rating:
Richard F Krutsch
10/16/2026
🇺🇸 United States2 reviews• OrganicUnverified• 2 reviews on this domain
Experience date: 9/24/2026
The agent Gayle Buske was really super…

The agent Gayle Buske was really super to work with. She is really a big asset to your company. Thank you again Point and thank you Gayle.

Pamela Judy
10/16/2026
🇺🇸 United States2 reviews• InvitationApiVerified
Experience date: 10/6/2026
Very well-explained process

The customer service I received was very good and everything was explained completely by John and Randy and the team assigned to me. All of my questions were answered and they kept me well-informed and comfortable throughout the entire process. It was a very good experience!

Stanley Jay Yoskowitz
10/16/2026
🇺🇸 United States1 reviews• InvitationApiVerified
Experience date: 9/28/2026
Made it very smooth.

Made it very smooth.

Susan
10/16/2026
🇺🇸 United States4 reviews• InvitationApiVerified
Experience date: 10/15/2026
Easy Process

All of my concerns and questions were answered at the beginning of the process. I had a clear understanding of what tasks I had to complete and the few questions regarding my tasks that were answered right away. The Dashboard is a great tool. I was able to check in and see the progress I made and what I had to do next. All in all it was a great experience working with Point!

Ana Teresa Zusmer
10/15/2026
🇺🇸 United States1 reviews• InvitationApiVerified
Experience date: 10/14/2026
Life Saving

Every step was well explained and customer service was amazing

Frequently Asked Questions about Point

What does Point do?
Point offers a Home Equity Investment (HEI) and HELOC to empower homeowners who want a more flexible way to access their home equity. Get up to $600k with no monthly payments.
How fast is Point growing?
Point has declined by 9.3% in the last 6 months according to traffic data.
How do people interact with Point?
When visiting Point, visitors view an average of 2.1 pages per visit, and spend around 3:20 on the site, and the bounce rate is 65.4%.
How do people find Point?
1.0M people (97%) visit Point directly. 26.3K (3%) find them through organic search. 33 (0%) come through paid advertising.
Who uses Point?
Point's top market is United States with 1.0M visitors (96.7%). Bangladesh is 2nd with 16.1K (1.6%). New Zealand is 3rd with 4.9K (0.5%).
What technologies does Point use?
Point uses 20 technologies across their website including JavaScript Libraries, CSS Frameworks, UI Libraries. Key technologies include jQuery, GSAP, Tailwind CSS, Bootstrap, Ant Design, DaisyUI.
Who are Point's competitors?
Point's main competitors include splitero.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Point?
Point has a Trustpilot score of 4.7 out of 5 (4 stars) based on 7,056 customer reviews.

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About point.com

Point offers a Home Equity Investment (HEI) and HELOC to empower homeowners who want a more flexible way to access their home equity. Get up to $600k with no monthly payments.

Company Overview

point.com
Website
20
Technologies

Contact point.com

Technology Stack

point.com uses 20 technologies across their website including jQuery, GSAP, Tailwind CSS, Bootstrap, Ant Design, DaisyUI, and more.

JavaScript Libraries

jQuery, GSAP

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

Ant Design, DaisyUI

Web Standards

Twitter Cards

Performance

Priority Hints, Lazy Loading

Analytics & Marketing

Google Analytics, Google Tag Manager, PostHog

Frequently Asked Questions

What is point.com?
Point offers a Home Equity Investment (HEI) and HELOC to empower homeowners who want a more flexible way to access their home equity. Get up to $600k with no monthly payments.
What technologies does point.com use?
point.com uses 20 technologies including jQuery, GSAP, Tailwind CSS, Bootstrap, and 14 more. View the full tech stack analysis above.
How do I contact point.com?
You can contact point.com through their contact page.
What are point.com's social media accounts?
point.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is point.com hiring?
Check point.com's careers page for current job openings and opportunities.

Related Searches

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This page provides publicly available information about point.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit point.com directly at https://point.com.