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The 60-Year-Old Startup in Your VR Headset
How Polhemus quietly powers motion tracking from military jets to university labs
While Meta and Apple battle for the metaverse, a 23-person company in Vermont has been mastering 6DOF tracking since 1981. Polhemus isn't chasing headlines—it's engineering the invisible physics that make virtual worlds feel real.
"They're not a startup. They're a legacy player who never left."
The Unsexy Billion-Dollar Problem
Polhemus solves motion tracking where GPS fails: inside aircraft, underwater, and in shielded labs. Their electromagnetic systems track with sub-millimeter precision, making them the invisible backbone of surgical simulators, pilot training rigs, and biomechanics research. While consumer VR grabs headlines, this B2B workhorse generates consistent revenue from defense contracts and medical device OEMs.
The SEO Ghost in the Machine
With 7,557 monthly visits and a global rank of #2.5M, Polhemus operates like a pre-internet company. Their top keywords—'fastrak digitizer,' 'polhemus g4,' 'patriot'—reveal a user base searching for specific hardware models, not brand discovery. This isn't a growth story; it's a precision maintenance play. They rank because they're the only name in a niche so specialized that search volume can't grow.
The company's tech stack tells the same story: jQuery, Bootstrap, and Google Ads. They're not reinventing their web presence because their customers—defense contractors, medical device manufacturers, and university researchers—buy based on technical specs and reliability, not slick UX. The 23 employees aren't developers; they're engineers solving electromagnetic interference problems.
- Niche dominance: 40+ years in electromagnetic tracking with no serious competitors in medical/defense verticals
- Capital efficiency: $2.7M revenue with 23 employees suggests high-margin hardware/software sales
- Strategic silence: Minimal marketing investment (51% organic traffic) indicates word-of-mouth dominance in closed industries
The Ultimate Vertical SaaS Playbook
Polhemus proves that in B2B, being boring is the business model. They've built a moat so deep that even the metaverse gold rush can't touch it.
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Polhemus is the premier precision motion tracking company
Polhemus is the premier motion measurement technology company, with best-in-class 6 Degree-Of-Freedom (6DOF) electromagnetic tracking systems for over 40 years. Our product line includes the latest technology for motion tracking, 3D laser scanning, and eye tracking. Polhemus caters to healthcare, military, and research and technology markets, and our products are used in a wide variety of applications, including training and simulation, university research, biomechanics and sports motion analysis, and even on live military aircraft.
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About polhemus.com
Polhemus is the premier motion measurement technology company, with best-in-class 6 Degree-Of-Freedom (6DOF) electromagnetic tracking systems for over 40 years. Our product line includes the latest technology for motion tracking, 3D laser scanning, and eye tracking. Polhemus caters to healthcare, military, and research and technology markets, and our products are used in a wide variety of applications, including training and simulation, university research, biomechanics and sports motion analysis, and even on live military aircraft.
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Technology Stack
polhemus.com uses 12 technologies across their website including Google Fonts, DoubleClick Floodlight, Microsoft Ads, AddThis, and more.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Social
AddThis
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
polhemus.com receives approximately 7.6K monthly visitors and ranks #2,530,112 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:28 on the site.
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