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PremiStar: The Invisible Infrastructure Giant
How a $65M HVAC network quietly dominates 16 states without a digital footprint
PremiStar isn't chasing VC funding or viral marketing—it's building a $65.7M empire in the unsexy guts of commercial buildings across America. While tech startups burn cash on user acquisition, this Reedy Industries rebrand is quietly servicing the HVAC, plumbing, and controls infrastructure that keeps hospitals, schools, and offices running.
"Their website gets fewer monthly visits than a mid-tier food blog, yet they service facilities worth billions. That's the power of B2B infrastructure."
The Anti-Digital-First Playbook
PremiStar's 47% direct traffic (versus 28% organic) reveals their secret: they're not playing the SEO game. Their customers aren't searching for 'HVAC services'—they're calling a trusted partner they've worked with for years. The 3,578 monthly visits aren't a failure; they're proof of a business built on relationships, not clicks. Their LinkedIn following is modest, but their Facebook presence suggests they're targeting facility managers who still live on that platform.
The Reedy Industries Evolution
The rebrand from Reedy Industries to PremiStar isn't just a name change—it's a strategic pivot toward national scale. With 250 employees and operations in 16 states, they've outgrown their regional identity. The keyword data confirms this: 'premistar wisconsin' gets searched, but the brand is now national. They're building a network model that can acquire and integrate local HVAC players without losing the trust they've earned.
Look at their tech stack and you see a pragmatic, not trendy, approach. jQuery and Bootstrap aren't sexy, but they're reliable and cheap to maintain. No fancy React frameworks or headless CMS here—just a functional site that loads fast and serves its purpose. The 15 technologies detected include lazy loading and Priority Hints, showing they care about performance, but they're not wasting engineering hours on cutting-edge frontend frameworks for a B2B service site.
- Revenue per employee: ~$263K—efficient for a services business
- Geographic concentration: Dominating Midwest, expanding South
- Traffic quality: 47% direct indicates high brand recall and repeat business
- Leadership depth: Full C-suite including CHRO and CIO signals operational maturity
The Unsexy Billion-Dollar Opportunity
Infrastructure services don't need viral moments—they need reliability, scale, and relationships. PremiStar is building exactly that.
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PremiStar - HVAC Plumbing and Building Automation Services
PremiStar (formerly Reedy Industries) is a nationwide network of commercial HVAC, building controls and plumbing experts.
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About premistar.com
PremiStar (formerly Reedy Industries) is a nationwide network of commercial HVAC, building controls and plumbing experts.
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premistar.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Lazy Loading, Priority Hints
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premistar.com receives approximately 3.6K monthly visitors and ranks #4,242,198 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:35 on the site.
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This page provides publicly available information about premistar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit premistar.com directly at https://premistar.com.