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Prenuvo: The $142M MRI Disruptor
How a direct-to-consumer MRI startup is betting big on preventative care
In a world obsessed with tracking steps and heart rates, Prenuvo is making a radical claim: the best health data comes from a full-body MRI scan. With 395 employees and $142.8M in revenue, this isn't just wellness hype—it's a medical imaging company scaling faster than most SaaS startups.
"Prenuvo isn't selling scans—they're selling the illusion of control over the unknown."
The Patient Acquisition Machine
Prenuvo's traffic breakdown reveals a sophisticated growth engine. With 54% direct traffic, they've built a brand that people seek out by name—23,300 monthly searches for 'prenuvo' alone. The 37% organic search traffic suggests they're winning on intent-based keywords like 'whole body MRI' and 'preventative scan,' while their social presence across Twitter, LinkedIn, and Instagram creates a funnel that converts curiosity into $2,000+ procedures.
The Revenue Math
At $142.8M in revenue with 395 employees, Prenuvo generates approximately $361,000 per employee. This is exceptional for a healthcare company, suggesting high-margin direct-to-consumer pricing. Their model bypasses insurance entirely, turning healthcare into a luxury purchase. The 10 Trustpilot reviews (2.9/5 rating) indicate they're still early in scaling customer satisfaction alongside revenue.
The company's tech stack tells a story of modern D2C infrastructure: Tailwind CSS and Bootstrap for rapid frontend iteration, GSAP for smooth animations, and Intercom for customer support. They're running a 21st-century e-commerce playbook on 20th-century medical technology.
- Captures high-intent traffic for 'endometriosis' (309K monthly searches) and 'function health' (133K searches)
- Uses direct-to-consumer model to bypass insurance complexity
- Scales medical operations with 395 employees while maintaining $361K revenue per employee
- Relies heavily on direct traffic (54%), indicating strong brand recall and repeat customers
Prenuvo is building the Apple Store of preventative medicine
By turning MRI scans into a consumer product, they're creating a new category where data is the product and peace of mind is the premium feature. The question isn't whether this model works—it's how quickly insurance companies will be forced to respond.
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Comprehensive whole body MRI scan for preventative care | Prenuvo
At Prenuvo, we provide whole body, radiation-free MRI scans for our patients to identify early detection of hundreds of conditions. Book a scan today!
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Reviews (10)
Great experience with the help of…
Great experience with the help of staff. Sani and Martha made the procedure super easy and comfortable. Highly recommended
I highly recommend getting a Prenuvo…
I highly recommend getting a Prenuvo scan. It gave me piece of mind knowing what was going on inside of my body. I am now taking care of the things that needed to be taken care of, so that it doesn’t get worse . The detailed results and speaking to a Prenuvo nurse was the best. It truly was a 5 star experience for me. I definitely will be going back again.
My experience with Prenuvo was life…
My experience with Prenuvo was life changing!!! I am 40 years old active healthy woman with a demanding career. I began experiencing hair loss and major fatigue, I knew something had changed in my body. After visiting with my primary doctor, multiple blood panels my symptoms continue and I didn't feel like myself. I began doing a ton of research and decided it was time for a full body MRI scan. My scan showed moderate size nodules on my thyroid. I shared my results with my primary care physician, who then referred me to a specialist. The specialist recommended taking a biopsy of all the nodules and two days later I received a phone call that I had thyroid cancer. Today I am cancer free and feeling like me again!!! THANK YOU PRENUVO for helping me find my cancer early!!!
Great scan, Horrible customer service
The scan itself was excellent. The facility feels premium, the staff was attentive and professional, and the 50-minute MRI was surprisingly comfortable—I even watched a movie during the procedure. But everything after that has been a frustrating mess. My results consultation was canceled without any notice. I only found out after sitting in an empty video call for 20 minutes and then calling to ask what happened. Turns out they had "scheduling issues" affecting multiple patients. The soonest they could reschedule me? Two weeks later—February 2nd. This is an expensive procedure with promised results delivery in 5-10 business days. Making patients wait weeks to discuss potentially important health findings is unacceptable. When I called, I was offered a $200 refund. When I followed up in writing, that changed to a $200 credit toward a future scan—with the justification that my scan was paid via gift card so they "can't" refund. That's not my problem to solve. A promise was made. The disconnect between their sleek, premium branding and their actual customer service is stark. For a service at this price point, you'd expect better communication and accountability. I'll be trying Ezra next time.
Not completely upfront.
They dont tell you when you sign up that it could take up to 5 weeks to get your results. That's a long wait when you're not feeling well to start and are looking at these results for answers. Makng the initial appointment was a breeze, However, once your MRI is done. Nobody seems to know what happens next. The gentleman that did my MRI told me the girls out front would explain the next steps and then when I got out front "the girls" handed me a packet and told me to call the 800 number and a health ambassador would explain the rest. It was at that point I found out that getting my results could take 4 to 5 weeks. Very disappointing considering what you pay for this. I really wish I would have read reviews on this company first. It really appears to be about getting as many people in those open MRI tubes as possible. The well-being of the patient does not seem to be paramount.
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About prenuvo.com
At Prenuvo, we provide whole body, radiation-free MRI scans for our patients to identify early detection of hundreds of conditions. Book a scan today!
Company Overview
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Technology Stack
prenuvo.com uses 26 technologies across their website including YouTube Embed, Adobe Fonts, Google Fonts, HSTS, and more.
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YouTube Embed
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Adobe Fonts, Google Fonts
Security
HSTS
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PHP
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Webflow
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cdnjs, jsDelivr
Traffic & Audience
prenuvo.com receives approximately 580.7K monthly visitors and ranks #84,706 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:12 on the site.
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