Prepago.ie operates in the most boring industry imaginable—utilities—yet achieves something remarkable: complete digital invisibility. With 12 employees and $1.6M in revenue, this Irish utility provider has built a business that thrives on the absence of online presence. It's a masterclass in anti-growth hacking.

"In a world obsessed with traffic and SEO, Prepago.ie proves that sometimes the best customer acquisition strategy is having none at all."

The tech stack tells a story of ruthless pragmatism. jQuery and Bootstrap aren't trendy, but they're stable. Cloudflare provides security without complexity. PHP keeps costs low. This isn't a team chasing shiny objects; they're building a utility company, not a tech unicorn. Every dollar spent on modern frameworks is a dollar not spent on what actually matters: serving customers who don't browse the web to find you.

• Revenue per employee: $133k (excellent for utilities)
• Zero digital marketing spend = maximum operational efficiency
• Traditional B2B model beats digital-first approach in regulated industries
• Tech stack frozen in time, yet business scales profitably