prepass.com
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The Invisible Tollbooth
How PrePass turned weigh station bypassing into a $33.7M logistics utility
In the $1.2 trillion U.S. trucking industry, time is the only currency that truly matters. PrePass isn't just a service; it's the invisible infrastructure allowing 1.5 million trucks to bypass weigh stations and pay tolls without stopping—turning minutes into miles and friction into fuel.
"PrePass doesn't sell software; it sells time. In trucking, that's the ultimate product."
The Network Effect Moat
PrePass leverages a classic network effect: every new truck using the service makes the data richer, improving toll and weigh station integration. With 30% of traffic coming from organic search and a 3.6/5 Trustpilot rating from 1,269 reviews, they've built a sticky B2B utility that's hard to displace. The 64% direct traffic indicates a trained user base—drivers and fleet managers who don't search; they just log in.
The SEO Paradox
Here's the anomaly: their top keyword isn't 'truck tolls' or 'weigh station bypass'—it's 'ezpassny' (75,840 monthly searches). PrePass is essentially hijacking a competitor's search volume, positioning itself as the national alternative to regional toll transponders. It's a brilliant arbitrage play: own the generic queries by solving for the specific ones.
The company's tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, and Bootstrap. No bleeding-edge frameworks, just stable tools that work. This isn't a tech startup chasing trends; it's an infrastructure play. Their 211 employees generate $33.7M in revenue—over $160K per employee—indicating high-margin, low-touch operations. The real moat isn't code; it's contracts with state DOTs and toll authorities.
- Bypasses weigh stations via RFID transponders and mobile apps
- Integrates toll payments across 40+ states
- Offers fleet management software (ELD compliance, fuel cards)
- Maintains direct relationships with state transportation agencies
The Silent Utility Play
PrePass wins by being invisible—until you need to save 15 minutes at a weigh station.
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https://prepass.com/wp-content/uploads/2024/10/Prepass-OG.jpg
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Trusted weigh station bypassing, toll payments, trucking software - PrePass
PrePass is North America’s most comprehensive and widely used weigh station bypass, and toll payment service.
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PrePass
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Reviews (20)
I’m happy with prepass device .
I’m happy with prepass device . I’m giving 5 stars because your service can save my time. But still I’m not receiving bypass sometimes
Thank you for bringing this to our attention. We appreciate your great review! Our customer success team will be reaching out to you to assist in the bypass issue.
I love this izy pass in a scale
I love this izy
Thank you for leaving your great review! We appreciate you taking the time to let us know and being a part of our PrePass services.
Convenience
Not having to stop every time at the scale is definitely a plus.
Thank you for your excellent review! We are happy to know PrePass is working well for you.
Big time saver,great device,
Big time saver,great device,
We are happy to know you are using our PrePass services and they are working great for you! Thank you for your excellent review!
Good in the scales and toll
To me is perfect. I am recommended to other drivers ,working good……!
Thank you for your recommendation of our PrePass services and your excellent review! We are here to serve you.
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About prepass.com
PrePass is North America’s most comprehensive and widely used weigh station bypass, and toll payment service.
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Technology Stack
prepass.com uses 27 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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prepass.com receives approximately 78.5K monthly visitors and ranks #296,586 globally. The website has a bounce rate of 39% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 4:30 on the site.
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