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The Decade-Old Stealth Player in Device Security
Why 40 employees are quietly protecting 289K monthly visitors' devices
While cybersecurity giants battle for headlines, PreyProject.com operates with the quiet confidence of a veteran. For over a decade, this team of just 40 has been building a tracking and security fortress for laptops, phones, and tablets across every major OS. Their secret? A relentless focus on the fundamentals of device protection.
"In a market obsessed with AI and buzzwords, Prey doubles down on one thing: making sure you can find your stolen laptop."
The Power of Focused Teams
With just 40 employees generating $6.5M in revenue, Prey achieves $162,500 per employee—a remarkable efficiency ratio for a hardware-adjacent SaaS company. This lean structure allows them to move fast while maintaining a decade of accumulated expertise in device tracking across fragmented OS ecosystems. Unlike bloated security suites, their team size forces ruthless prioritization.
The SEO Monopoly
Prey owns the brand keyword 'prey' with 142K monthly searches—more than 40x their total traffic. This isn't just brand recognition; it's a massive unexploited opportunity. Their top 5 keywords are all variations of their brand name, suggesting they've barely scratched the surface of device security search terms. The 49% organic traffic share shows strong SEO fundamentals, but the keyword gap reveals untapped potential in broader security queries.
The tech stack tells a story of pragmatic modernism. They use jQuery alongside Vite and Tailwind CSS—a hybrid approach that prioritizes stability over chasing trends. Cloudflare provides security backbone, while Fathom Analytics suggests privacy-conscious tracking. This isn't a startup chasing shiny objects; it's a mature product choosing battle-tested tools.
- Decade-long experience in cross-platform device tracking (a rarity in fragmented mobile security)
- Lean 40-person team with $162K revenue per employee—efficient but not scaling aggressively
- Massive brand search volume (142K) vs. actual traffic (289K)—a 50x opportunity gap
- Trustpilot rating of 3.1/5 with only 3 reviews—minimal social proof for a 10+ year old company
The Silent Giant in Device Security
Prey isn't chasing unicorn status—it's building a durable, profitable business protecting devices across a decade of technological change. The real question: Will they capitalize on their brand moat or remain the best-kept secret in device tracking?
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https://cdn.prod.website-files.com/639353f38b4804371dca1f6f/66ce8a3aa5c6e3d840df3100_Screenshot%202024-08-27%20at%208.23.20%E2%80%AFPM.avif
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Prey: reliable device tracking and security tool
Prey offers a decade of experience in device tracking and security tools to protect laptop, phones, and tablets across multiple OS.
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Reviews (2)
Very hard website to use !
The website and what it does is great, signing up your first machine from the start not a problem, and it gives you peace of mind. However, have given up trying to add devices (3 included free) and there is no way possible to contact Prey for assistance. Endless pages of problem solving suggestions, which to be honest is very boring.
hmmm
Seems to locate well but i keep getting a .exe Prey file that lets in torjans and viruses constantly, im not sure if it is a false positive or not but i dont trust it no more.
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About preyproject.com
Prey offers a decade of experience in device tracking and security tools to protect laptop, phones, and tablets across multiple OS.
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Technology Stack
preyproject.com uses 21 technologies across their website including Font Awesome, Okta, HSTS, reCAPTCHA, and more.
Fonts
Font Awesome
Authentication
Okta
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
preyproject.com receives approximately 289.2K monthly visitors and ranks #140,826 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:36 on the site.
The majority of preyproject.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about preyproject.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit preyproject.com directly at https://preyproject.com.