printer.se
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Printer.se: The Swedish Print Powerhouse
How a 117-person Swedish company is owning the promotional products market
In a world obsessed with digital, Printer.se is betting big on tangible branding. With 117 employees and $16.4M in revenue, they've built a Swedish empire on physical marketing—proving that sometimes the best digital strategy is to print it.
"They're not just selling pens and t-shirts—they're selling brand visibility in a crowded digital noise."
The Swedish Market Reality
Printer.se operates in a hyper-localized Swedish market where 100% of their traffic originates from Sweden. This isn't a scaling failure—it's a deliberate strategy. In a country of 10 million people, they've captured a niche that global giants like Vistaprint struggle to serve with local nuance. Their 4,716 monthly visitors might seem small, but in the Swedish B2B promotional products space, that's a dominant position.
The SEO Paradox
Here's the fascinating contradiction: Printer.se ranks for 'printer' with 188,510 monthly searches, but that's likely a red herring. Most searchers want document printers, not promotional products. Yet they also rank for 'patagonia väst' (370 monthly searches) and 'pins' (59,710 searches)—showing they understand that in promotional products, specificity beats volume. Their real traffic probably comes from long-tail, high-intent commercial queries they're not publicly disclosing.
Their tech stack tells a story of pragmatic modernization: jQuery and Bootstrap for legacy compatibility, Tailwind CSS and DaisyUI for rapid frontend development, Swiper for mobile optimization. They're not rebuilding everything from scratch—they're strategically layering modern tools on proven foundations. The presence of Zendesk suggests they prioritize customer service, while Google Analytics and Tag Manager show data-driven decision making.
- 100% Swedish market focus creates defensible moat against global competitors
- 20% organic traffic suggests strong brand recognition in their niche
- Social presence across Facebook, LinkedIn, and Instagram shows multi-channel approach
- 117 employees for $16.4M revenue = ~$140K revenue per employee—healthy for services
The Unsexy Billion-Dollar Niche
Printer.se proves that in B2B, being the best in a small pond beats being mediocre in an ocean. Their $16.4M revenue on 4,716 monthly visitors shows incredible conversion efficiency. For founders: sometimes the biggest opportunity isn't in disrupting, but in owning the unsexy middle market that giants ignore.
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Open Graph Image
https://static.unpr.io/logo/2661-68b7ffbba3729.png?size=600
Meta Tags
PRINTER | Profilprodukter, reklamprodukter och giveaways
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About printer.se
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Technology Stack
printer.se uses 13 technologies across their website including Google Fonts, Ruby on Rails, jsDelivr, and more.
Fonts
Google Fonts
Backend Frameworks
Ruby on Rails
CDN
jsDelivr
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
printer.se receives approximately 4.7K monthly visitors and ranks #4,084,100 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:15 on the site.
The majority of printer.se's traffic comes from .
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This page provides publicly available information about printer.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit printer.se directly at https://printer.se.