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profloorsus.com

16 technologies
VerifiedGrowingVisit2.4K/mo$24M8116 Tech11 Leads
Deep Dive

ProFloors: The $23.5M Niche Powerhouse

How a specialized flooring provider dominates the multi-family market with a lean, targeted approach.

In a world of generic B2B websites, ProFloors operates with surgical precision. They aren't just selling flooring; they are engineering the visual identity of multi-family housing complexes across America.

$23.5M
Annual Revenue
81
Employees
51%
Organic Traffic
2,386
Monthly Visits

"ProFloors proves that in B2B, you don't need massive traffic—you need the *right* traffic. With 51% of visits coming organically, they are capturing intent, not chasing clicks."

The Multi-Family Moat

While generalist contractors fight for scraps in the residential market, ProFloors has built a fortress in the multi-family sector. Their service model—full-service installation for apartment complexes and developers—creates high switching costs and sticky recurring revenue. They aren't just vendors; they are infrastructure partners for property managers.

The SEO Power of LVP

The data reveals a fascinating search strategy. ProFloors ranks for high-volume terms like 'LVP' (15,420 monthly searches) and 'LVT' (12,640). They aren't just bidding on their brand name; they are capturing the top-of-funnel commercial intent of designers and contractors researching materials. This is how you scale authority in a technical niche.

The traffic numbers—2,386 monthly visits—might seem low compared to e-commerce giants, but for a specialized construction firm, this is a highly qualified pipeline. The 'undefined' country data suggests a focused US domestic strategy, likely bypassing international noise to concentrate resources where the high-margin contracts are.

  • Tech Stack Agility: Uses Vite and Tailwind CSS, indicating a modern, fast-loading frontend despite being a traditional construction business.
  • Operational Scale: 81 employees generating $23.5M in revenue equates to ~$290k revenue per employee—highly efficient for the construction industry.
  • Niche Dominance: Ranking for 'prorate calculator' suggests they provide tools that solve specific operational pain points for property managers.
They don't chase generic 'flooring' keywords (highly competitive, low intent).
They dominate 'LVP' and 'LVT' commercial intent searches.
They avoid complex e-commerce functionality (no direct online checkout).
They build deep relationships via direct sales and specialized tools.
They lack massive social media followings (focus is on LinkedIn, not viral reach).
They leverage a clean, professional tech stack for credibility.

The Blueprint for Niche B2B Success

ProFloors demonstrates that revenue isn't about traffic volume—it's about capturing the specific moment a commercial buyer makes a decision. For investors and founders, this is a case study in avoiding the vanity of mass markets to build a durable, high-margin service business.

What tech stack does Profloorsus use?

24 detected
Security1
Cloud & Hosting1
Advertising1
Scheduling1
Customer Support1
Analytics & Marketing1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics8
F
Facebook Pixel
G
Google Analytics
F
Facebook
G
Google Tag Manager
F
Facebook Pixel
A
Amazon CloudFront
G
Google Analytics
N
New Relic

How much traffic does Profloorsus get?

Traffic & Engagement

2.4K
Monthly Visits
1.7
Pages/Visit
0:34
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+2%
2.3K
Oct 2025
Oct
1.4K
Nov 2025
Nov
2.4K
Dec 2025
Dec

Traffic Sources

Search
51%
Direct
32%
Social
11%
Referrals
5%
Email
0%
Paid
1%

Where is Profloorsus's audience located?

🌍100.0%

What keywords does Profloorsus rank for?

5 keywords
1profloors190 vol$4.82
2lvp15.4K vol$1.81
3lvt12.6K vol$1.95
4prorate calculator510 vol$0.33
5lvp flooring meaning490 vol$1.64

How is Profloorsus's SEO?

Open Graph Image

OG Image preview
og:image

https://lirp.cdn-website.com/6e5ac3a0/dms3rep/multi/opt/pro-floors-logo-92a4f10a-1920w.jpg

Meta Tags

title9 chars

ProFloors

description187 chars

ProFloors is a full service Multi-family Flooring provider that is passionate about having the best team in the industry to provide the best quality installation and service to customers.

languageEN

Who works at Profloorsus?

Loading leads...

What do customers think of Profloorsus?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Profloorsus

What is Profloorsus's Revenue?
Profloorsus generates approximately $24M in annual revenue. With 81 employees, that's $290,000 per employee.
What does Profloorsus do?
ProFloors is a full service Multi-family Flooring provider that is passionate about having the best team in the industry to provide the best quality installation and service to customers.
How fast is Profloorsus growing?
Profloorsus employee count has changed by 8% year over year.
What technologies does Profloorsus use?
Profloorsus uses 16 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, AWS CloudFront.
Who are Profloorsus's competitors?
Profloorsus's main competitors include KATERRA, Interior Logic Group, CoolSys, Wilshire Construction LP, Green Solar Technologies. These companies operate in similar markets and compete for the same customer base.

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About profloorsus.com

ProFloors is a full service Multi-family Flooring provider that is passionate about having the best team in the industry to provide the best quality installation and service to customers.

Company Overview

profloorsus.com
Website
#6,786,672
Global Rank
2.4K
Monthly Visitors
16
Technologies
11+
Employees

profloorsus.com Social Media

Contact profloorsus.com

Technology Stack

profloorsus.com uses 16 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

AWS CloudFront

Advertising

Facebook Pixel

Scheduling

Cal.com

Customer Support

Zendesk

Traffic & Audience

2.4K
Monthly Visits
44%
Bounce Rate
1.7
Pages/Visit
0:34
Avg. Duration

profloorsus.com receives approximately 2.4K monthly visitors and ranks #6,786,672 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.

The majority of profloorsus.com's traffic comes from .

Frequently Asked Questions

What is profloorsus.com?
ProFloors is a full service Multi-family Flooring provider that is passionate about having the best team in the industry to provide the best quality installation and service to customers.
What technologies does profloorsus.com use?
profloorsus.com uses 16 technologies including Font Awesome, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact profloorsus.com?
You can contact profloorsus.com through their contact page.
What are profloorsus.com's social media accounts?
profloorsus.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is profloorsus.com hiring?
Check profloorsus.com's careers page for current job openings and opportunities. The company has 11+ known employees.
How popular is profloorsus.com?
profloorsus.com receives approximately 2.4K monthly visitors and ranks #6,786,672 globally. Traffic is growing by 74.3% month-over-month.

Related Searches

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This page provides publicly available information about profloorsus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit profloorsus.com directly at https://profloorsus.com.