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ProFloors: The $23.5M Niche Powerhouse
How a specialized flooring provider dominates the multi-family market with a lean, targeted approach.
In a world of generic B2B websites, ProFloors operates with surgical precision. They aren't just selling flooring; they are engineering the visual identity of multi-family housing complexes across America.
"ProFloors proves that in B2B, you don't need massive traffic—you need the *right* traffic. With 51% of visits coming organically, they are capturing intent, not chasing clicks."
The Multi-Family Moat
While generalist contractors fight for scraps in the residential market, ProFloors has built a fortress in the multi-family sector. Their service model—full-service installation for apartment complexes and developers—creates high switching costs and sticky recurring revenue. They aren't just vendors; they are infrastructure partners for property managers.
The SEO Power of LVP
The data reveals a fascinating search strategy. ProFloors ranks for high-volume terms like 'LVP' (15,420 monthly searches) and 'LVT' (12,640). They aren't just bidding on their brand name; they are capturing the top-of-funnel commercial intent of designers and contractors researching materials. This is how you scale authority in a technical niche.
The traffic numbers—2,386 monthly visits—might seem low compared to e-commerce giants, but for a specialized construction firm, this is a highly qualified pipeline. The 'undefined' country data suggests a focused US domestic strategy, likely bypassing international noise to concentrate resources where the high-margin contracts are.
- Tech Stack Agility: Uses Vite and Tailwind CSS, indicating a modern, fast-loading frontend despite being a traditional construction business.
- Operational Scale: 81 employees generating $23.5M in revenue equates to ~$290k revenue per employee—highly efficient for the construction industry.
- Niche Dominance: Ranking for 'prorate calculator' suggests they provide tools that solve specific operational pain points for property managers.
The Blueprint for Niche B2B Success
ProFloors demonstrates that revenue isn't about traffic volume—it's about capturing the specific moment a commercial buyer makes a decision. For investors and founders, this is a case study in avoiding the vanity of mass markets to build a durable, high-margin service business.
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ProFloors
ProFloors is a full service Multi-family Flooring provider that is passionate about having the best team in the industry to provide the best quality installation and service to customers.
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About profloorsus.com
ProFloors is a full service Multi-family Flooring provider that is passionate about having the best team in the industry to provide the best quality installation and service to customers.
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profloorsus.com uses 16 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.
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Font Awesome
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HSTS
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AWS CloudFront
Advertising
Facebook Pixel
Scheduling
Cal.com
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Zendesk
Traffic & Audience
profloorsus.com receives approximately 2.4K monthly visitors and ranks #6,786,672 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
The majority of profloorsus.com's traffic comes from .
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