propane.agency
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Propane: The Quiet Giant of SF Digital
A $23M agency with 93 employees building tomorrow's brand experiences
In a city obsessed with unicorn startups, Propane operates in the shadows of giants—quietly building digital experiences for brands that dream big. With $23.3M in revenue and 93 employees, this San Francisco agency isn't chasing headlines; it's delivering the sky.
"They're not building an audience—they're building an experience. The low web traffic is a feature, not a bug."
The Agency Paradox
Propane's website gets only 191 monthly visits, yet they generate $23M annually. This reveals their true business model: they're not selling content or attracting inbound leads through SEO. They're selling high-touch, enterprise-grade digital experiences to brands with budgets that don't browse Google. Their 42% direct traffic share confirms this—clients come to them, not discover them.
The Tech Stack Truth
Their tech stack tells a story of pragmatic excellence. jQuery, Tailwind CSS, Bootstrap, Ant Design, DaisyUI—this isn't a startup chasing shiny objects. It's a mature agency using battle-tested tools to deliver reliable results. Google Analytics and Tag Manager are standard, but Cloudflare and HSTS show they take security seriously. This is infrastructure built for scale, not experimentation.
The keyword data reveals their positioning strategy. 'Propane San Francisco' (400 monthly volume) dominates their organic presence, anchoring them geographically. 'Lux Cognitiva' (240 volume) suggests they've built proprietary frameworks or methodologies. 'Kaiser Thrive' (170 volume) indicates they've worked with major healthcare brands. This isn't a generalist agency—it's a specialist with deep vertical expertise.
- 93 employees generating $23.3M = ~$250K revenue per employee (strong for services)
- 42% direct traffic shows brand recognition, not SEO dependency
- Tech stack prioritizes reliability over bleeding-edge trends
- Leadership team includes a CXO—unusual for agencies of this size
The Quiet Giant Model
Propane proves that $23M agencies don't need to be famous—they need to be indispensable to the right clients.
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Open Graph Image
https://propane.agency/images/propane-platform-strategy.png
Meta Tags
Brand & Digital Experience Agency | We're Propane
Propane is a top digital agency in San Francisco. We strategize, design, and build digital brand experiences for today—and platforms for tomorrow.
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About propane.agency
Propane is a top digital agency in San Francisco. We strategize, design, and build digital brand experiences for today—and platforms for tomorrow.
Company Overview
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Technology Stack
propane.agency uses 12 technologies across their website including Vimeo, Adobe Fonts, HSTS, and more.
Video
Vimeo
Fonts
Adobe Fonts
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
propane.agency receives approximately 191 monthly visitors and ranks #10,293,239 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of propane.agency's traffic comes from .
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