In a world of billion-dollar SaaS giants, PropertyTrak is a fascinating anomaly: a 9-person team generating $700K annually by solving one brutally specific problem for banks. While competitors chase scale, they've found gold in the overlooked corners of facility management.

"This isn't a growth-stage startup; it's a precision instrument targeting a $10B+ niche with surgical accuracy."

Their tech stack tells a story of pragmatic efficiency: jQuery, Tailwind CSS, Bootstrap. No fancy React frameworks or bleeding-edge stacks. They're building for reliability, not impressiveness. For bank facility managers who need a system that works every single day, this is a feature, not a bug.

• Niche domination: Banking facilities aren't just a vertical—they're the entire business model
• Efficient economics: $78K revenue per employee suggests exceptional margins
• Direct traffic strength: 42% direct traffic indicates strong brand recall and user habit
• Keyword moat: Owning 'qr code bathroom tracker' for banks creates a defensible position