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Props.co: Performance-Driven Creator Marketing
Where influencer stories meet paid media ROI
In a world where 82% of ad spend is wasted on ignored impressions, Props.co is flipping the script on creator marketing. They're not just another platform—they're building a performance-based engine that treats influencer content as a scalable media channel, not just brand awareness.
"People are really good at ignoring ads. Props helps you win them anyway."
The Performance Paradox
Props.co's genius lies in its contradiction: it's a creator marketing platform that operates like a performance media buying tool. With 5,966 monthly visits and a global rank of #3.5M, they're not chasing vanity metrics. Their 50% direct traffic indicates strong brand recall, while 29% organic search suggests they're capturing intent from marketers actively searching for creator solutions. This isn't spray-and-pray—it's precision targeting.
The Founder's Edge
Led by Joseph Perello (Founder & CEO) and Oliver Blodgett (COO), this 18-person team has cracked a code that most agencies can't: scalability. Traditional creator marketing is a manual, relationship-driven nightmare. Props.co automates the performance layer, allowing them to punch above their weight class. Their revenue per employee ($88K) suggests a lean, efficient operation that's still in growth mode, not profit extraction.
The tech stack tells a story of rapid iteration and performance focus. They're using jQuery, Swiper, GSAP, and Tailwind CSS—tools that prioritize speed and flexibility over enterprise bloat. This isn't a company building for a 5-year roadmap; they're shipping fast and optimizing for conversion. The absence of structured data or rich schema markup might seem like an SEO oversight, but it's likely intentional: they're not playing the content marketing game, they're building a product that sells itself.
- Performance-based pricing model aligns incentives with clients
- Creator stories + paid media = scalable content engine
- Lean team (18 people) with $1.6M revenue shows efficient growth
- Direct traffic dominance indicates strong brand positioning
The Bottom Line
Props.co is building the infrastructure for performance-driven creator marketing. In a market flooded with platforms that promise 'authenticity' without scalability, they're betting on data and automation. For founders and investors, this represents a classic playbook: identify a broken process, apply technology, and scale. The real question isn't whether this model works—it's how big the TAM becomes when every brand treats creator content like a media channel.
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Real Stories. Unreal Results™
Props is a performance-based creator marketing platform. We combine the attraction of creator stories with the performance of paid media.
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About props.co
Props is a performance-based creator marketing platform. We combine the attraction of creator stories with the performance of paid media.
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Technology Stack
props.co uses 29 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Webflow
CDN
unpkg, jsDelivr
Traffic & Audience
props.co receives approximately 6.0K monthly visitors and ranks #3,493,253 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:10 on the site.
The majority of props.co's traffic comes from undefined, undefined, .
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