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props.co
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props.co

29 technologies
VerifiedVisit6.0K/mo$2M1829 Tech18 Leads
Deep Dive

Props.co: Performance-Driven Creator Marketing

Where influencer stories meet paid media ROI

In a world where 82% of ad spend is wasted on ignored impressions, Props.co is flipping the script on creator marketing. They're not just another platform—they're building a performance-based engine that treats influencer content as a scalable media channel, not just brand awareness.

$1.6M
Annual Revenue
18
Employees
50%
Direct Traffic
29%
Organic Search

"People are really good at ignoring ads. Props helps you win them anyway."

The Performance Paradox

Props.co's genius lies in its contradiction: it's a creator marketing platform that operates like a performance media buying tool. With 5,966 monthly visits and a global rank of #3.5M, they're not chasing vanity metrics. Their 50% direct traffic indicates strong brand recall, while 29% organic search suggests they're capturing intent from marketers actively searching for creator solutions. This isn't spray-and-pray—it's precision targeting.

The Founder's Edge

Led by Joseph Perello (Founder & CEO) and Oliver Blodgett (COO), this 18-person team has cracked a code that most agencies can't: scalability. Traditional creator marketing is a manual, relationship-driven nightmare. Props.co automates the performance layer, allowing them to punch above their weight class. Their revenue per employee ($88K) suggests a lean, efficient operation that's still in growth mode, not profit extraction.

The tech stack tells a story of rapid iteration and performance focus. They're using jQuery, Swiper, GSAP, and Tailwind CSS—tools that prioritize speed and flexibility over enterprise bloat. This isn't a company building for a 5-year roadmap; they're shipping fast and optimizing for conversion. The absence of structured data or rich schema markup might seem like an SEO oversight, but it's likely intentional: they're not playing the content marketing game, they're building a product that sells itself.

  • Performance-based pricing model aligns incentives with clients
  • Creator stories + paid media = scalable content engine
  • Lean team (18 people) with $1.6M revenue shows efficient growth
  • Direct traffic dominance indicates strong brand positioning
Doesn't rely on vanity metrics like follower counts
Treats creator content as performance media
Avoids the manual, relationship-heavy agency model
Automates the scaling of authentic stories
Doesn't treat creators as one-off vendors
Builds systems, not just campaigns

The Bottom Line

Props.co is building the infrastructure for performance-driven creator marketing. In a market flooded with platforms that promise 'authenticity' without scalability, they're betting on data and automation. For founders and investors, this represents a classic playbook: identify a broken process, apply technology, and scale. The real question isn't whether this model works—it's how big the TAM becomes when every brand treats creator content like a media channel.

What tech stack does Props use?

56 detected
Video1
Security1
Programming Languages1
Marketing Automation1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics27
T
TikTok Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
P
Pinterest Tag
S
Snapchat Pixel
H
HubSpot
G
Google APIs
G
Google Tag Manager
J
jsDelivr
A
Amazon CloudFront
H
HubSpot
G
Google Static
L
LinkedIn Insight Tag
G
Google DoubleClick
P
Pinterest
L
LinkedIn
G
Google Analytics
F
Facebook Pixel
S
Snapchat
T
TikTok Pixel
T
Tracking Pixel
A
Analytics Service
F
Facebook

How much traffic does Props get?

Traffic & Engagement

6.0K
Monthly Visits
1.5
Pages/Visit
0:10
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-73%
22.3K
Oct 2025
Oct
20.7K
Nov 2025
Nov
6.0K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
50%
Social
13%
Referrals
7%
Email
0%
Paid
1%

Where is Props's audience located?

🌍82.5%
🌍8.8%
🌍8.7%

What keywords does Props rank for?

5 keywords
1cmo propd80 vol
2props maryrose80 vol
3people trust people60 vol
4props22.4K vol$0.92
5special ad category flag320 vol

How is Props's SEO?

Open Graph Image

OG Image preview
og:image

https://assets-global.website-files.com/5d8be92a67fa4c63dac8d0f2/62fe4dfb1e627863136a6564_lunya%20case%204-p-2600.png

Meta Tags

title29 chars

Real Stories. Unreal Results™

description137 chars

Props is a performance-based creator marketing platform. We combine the attraction of creator stories with the performance of paid media.

languageEN

H1 Tags

h1Props turns creator marketing into a performance channel
h1People are really good at ignoring ads. Props helps you win them anyway.

Who works at Props?

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What do customers think of Props?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Props

What is Props's Revenue?
Props generates approximately $2M in annual revenue. With 18 employees, that's $87,000 per employee.
What does Props do?
Props is a performance-based creator marketing platform. We combine the attraction of creator stories with the performance of paid media.
How fast is Props growing?
Props employee count has changed by -5% year over year.
What technologies does Props use?
Props uses 29 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, Adobe Fonts, HSTS.
Who are Props's competitors?
Props's main competitors include SoluLab, Luminati Networks, Guidepoint, Taboola, Amplify. These companies operate in similar markets and compete for the same customer base.

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What are Props's key pages?

Export props.co Data

Download the complete tech stack, analytics, leads, and company data for props.co in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About props.co

Props is a performance-based creator marketing platform. We combine the attraction of creator stories with the performance of paid media.

Company Overview

props.co
Website
#3,493,253
Global Rank
6.0K
Monthly Visitors
29
Technologies
18+
Employees

props.co Key Pages

Technology Stack

props.co uses 29 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, and more.

Video

Vimeo

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Webflow

CDN

unpkg, jsDelivr

Traffic & Audience

6.0K
Monthly Visits
52%
Bounce Rate
1.5
Pages/Visit
0:10
Avg. Duration

props.co receives approximately 6.0K monthly visitors and ranks #3,493,253 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:10 on the site.

The majority of props.co's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is props.co?
Props is a performance-based creator marketing platform. We combine the attraction of creator stories with the performance of paid media.
What technologies does props.co use?
props.co uses 29 technologies including Vimeo, Font Awesome, Adobe Fonts, Google Fonts, and 23 more. View the full tech stack analysis above.
How do I contact props.co?
You can contact props.co via email at [email protected] or through their contact page.
How popular is props.co?
props.co receives approximately 6.0K monthly visitors and ranks #3,493,253 globally. Traffic is declining by 71.1% month-over-month.

Related Searches

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This page provides publicly available information about props.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit props.co directly at https://props.co.