In 2025, Proxyclick didn't just rebrand to Eptura Visitor—they signaled a strategic retreat from the crowded visitor management space into enterprise consolidation. With only 13 employees and $18.5M in funding, this isn't a scaling story; it's a survival pivot.

"The visitor management market isn't fragmented—it's conquered by giants. Proxyclick's rebrand is less about innovation and more about finding a safe harbor under Eptura's corporate umbrella."

The keyword data tells the real story: 'proxyclick login' (580 monthly searches) dominates over branded terms. This isn't a growth play—it's a retention play. Users aren't discovering Proxyclick; they're logging into what they already have. The 'click click lobby' anomaly (650 searches) suggests either a competitor's typo or a deeply confused user base.

• Direct traffic dominance (76%) indicates a product that's been sold, not discovered
• Revenue-to-funding ratio ($0.4M on $18.5M) suggests a pre-revenue pivot or heavy R&D spend
• 13 employees for a 'global' visitor management platform is dangerously lean for enterprise sales
• The rebrand to Eptura Visitor is likely a 'lifeline' move, not a strategic expansion